Director - Marketing Strategy & CRM Marketing (Hubspot)

About the role

We are looking for a high potential, hands-on strategic digital marketer interested in joining a vibrant and agile credit union committed to serving its members and growing through marketing automation, social media, and AI.

The Director – Marketing Strategy & Operations at USALLIANCE Financial is a high visibility strategic leadership role responsible for the overall planning, execution, and performance of the organization’s marketing programs.

• Create and lead comprehensive annual marketing strategy and budget across all channels (digital, email, social, and traditional) to achieve key business objectives for member growth and product adoption.
• Directly manage, lead, and mentor the Marketing staff. Set performance goals with the VP – Brand Strategy & Growth Marketing, conduct performance reviews, and oversee the execution of all team projects, system upgrades, and campaign execution, ensuring timely and successful delivery.
• Strategically manage and optimize the entire marketing technology stack, including the marketing automation platform (HubSpot advanced experience strongly preferred), CRM, and reporting tools, to ensure operational efficiency and scalable growth.
• Oversee the generation of comprehensive, executive-level reports on marketing performance metrics (e.g., ROI, conversion rates, channel performance).
• Review data collaboratively with the VP – Brand Strategy & Growth Marketing, to identify strategic trends and high-impact opportunities for organizational improvement.
• Direct the design and implementation of multi-channel communication workflows, ensuring timely, relevant, and personalized messaging to drive member engagement and reduce friction points.
• Own the overall effectiveness and measurement of all communication campaigns.
• Co-manage our agency of record and media partners along with the VP – Brand Strategy & Growth Marketing.
• Serve as a primary liaison between departments and executive stakeholders to ensure alignment of business goals.
• Manage relationships, contracts, and performance of all key marketing technology vendors including Meta and Google.
• Work with the VP – Brand Strategy & Growth Marketing to create marketing operations budget, ensuring that spending is tracked against goals and that projects are delivered within budget.

Requirements

• A high school diploma or equivalent required; Bachelor's degree strongly preferred.
• 5+ years of progressive experience in digital marketing, marketing communications, and/or marketing operations, with at least 1-2 years in a leadership or managerial role.
• Proven ability to develop and execute comprehensive marketing strategies that drive measurable business results.
• Expert-level knowledge of marketing automation platforms (HubSpot experience highly preferred) and a strong understanding of the entire digital marketing space and current customer experience trends.
• Exceptional leadership, communication, attention to detail, and organizational skills.
• Demonstrated experience with budget management and leading cross-functional teams to meet aggressive deadlines.
• Advanced analytical and problem-solving skills, with the proven ability to translate complex data into actionable business strategies via analytical tools and data storytelling for executive team.
• Prior experience defining and implementing data governance and hygiene best practices for large marketing databases.

Qualifications

• High school diploma or equivalent required.
• Bachelor's degree strongly preferred.
• 5+ years of progressive experience in digital marketing, marketing communications, and/or marketing operations, with at least 1-2 years in a leadership or managerial role.
• Proven ability to develop and execute comprehensive marketing strategies that drive measurable business results.
• Expert-level knowledge of marketing automation platforms (HubSpot experience highly preferred) and a strong understanding of the entire digital marketing space and current customer experience trends.
• Exceptional leadership, communication, attention to detail, and organizational skills.
• Demonstrated experience with budget management and leading cross-functional teams to meet aggressive deadlines.
• Advanced analytical and problem-solving skills, with the proven ability to translate complex data into actionable business strategies via analytical tools and data storytelling for executive team.
• Prior experience defining and implementing data governance and hygiene best practices for large marketing databases.

Skills

• Marketing Automation Platforms (HubSpot experience highly preferred)
• Marketing Strategy Development
• Marketing Budget Management
• Marketing Technology Stack Management
• Multi-Channel Communication Workflows
• Executive-Level Reporting
• Data Governance and Hygiene
• Agile Marketing Practices
• Customer Experience Trends
• Team Leadership and Mentorship
• Vendor Management
• Business Goal Alignment

Benefits

• Hybrid Schedule (minimum 3 days in office to maximize collaboration)
• Competitive salary and benefits package including 401K with 6% match
• Paid Time Off, Wellness Time & Paid Federal holidays
• Opportunities for professional development and career growth with exposure to mentorship from the executive team
• A collaborative and inclusive work environment
• A high-performance culture that specializes in training to sharpen and expand skills brought to USALLIANCE

Pay

The base salary for this position is $104,030.00 - $132,638.25, exclusive of fringe benefits or potential incentives. This position is also eligible for an annual corporate bonus.

Schedule

Hybrid Schedule (minimum 3 days in office to maximize collaboration)

Pay

$104,030.00 - $132,638.25, exclusive of fringe benefits or potential incentives.