Director, Marketing Strategist, Nashville - The Orchard

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. We empower creators and businesses to grow and adapt in the dynamic global music industry, blending industry expertise and technology to drive success through streamlined digital and physical distribution solutions.

About the role

We are seeking an experienced, innovative, and results-driven Marketing Strategist to join our Nashville-based team. You will lead best-in-class marketing initiatives for high-profile artist and label partners, owning end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement efforts. This role reports into the SVP, Nashville with functional reporting to the Senior Director, Creative Marketing & Strategy (NYC).

This is an office-first role, in office 4 days a week, with occasional late night and weekend support required. While you will have cross-functional support, this position does not have direct reports.

Responsibilities

• Lead the development and execution of integrated marketing strategies for priority artists, labels, and releases across multiple markets and genres (country, americana, indie, hip-hop, phonk, metal, and more).
• Own campaign planning, rollout strategy, execution, and measurement—ensuring alignment with audience, platform, market trends, and company/client KPIs.
• Act as the marketing point of contact for assigned label and artist partners, providing strategic counsel and building deep relationships with managers, artists, labels, and internal stakeholders.
• Oversee the conceptualization and execution of unique, culturally resonant campaigns that break through the noise and resonate globally.
• Drive innovation across content, audience development, digital strategy, creator marketing, D2C/e-commerce, and fan engagement within 3rd-party communities and owned 1st-party data (e.g., email and SMS).
• Translate campaign data and audience insights into actionable strategy, monitoring performance across platforms to identify trends and optimize efforts.
• Present key results, learnings, and recommendations to senior stakeholders and partners.
• Collaborate with cross-functional teams (Relationship Team leads, Paid Media, Creative Services, D2C, PDE, CRM, Channel Strategy, Audience Development) to ensure timely and impactful campaign execution.
• Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation.
• Stay ahead of emerging marketing trends, platforms, and fan behaviors, integrating new approaches into campaign strategy.
• Seek out and develop new opportunities for fan data acquisition, platform innovation, and monetization.
• Contribute to a culture of collaboration, accountability, and creative excellence.

Requirements

• 10+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record of managing high-impact campaigns and cross-functional teams.
• Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, first-party data, and fan engagement channels.
• Strategic thinker and creative problem-solver comfortable managing a high volume of work in a fast-paced environment.
• Proficient in audience development, content strategy, performance analysis, and CRM tactics, with a focus on first-party data (e.g., email and SMS).
• Strong communicator capable of influencing and inspiring internal stakeholders and external partners.
• Globally minded, with an understanding of cultural nuances across markets and the ability to translate them into marketing opportunities.
• Passionate about music, pop culture, and fan behavior, with a sharp eye for emerging trends.

Benefits

• Inclusive, collaborative, and global community with opportunities to channel your passion daily.
• Modern office environment designed to foster productivity, creativity, and teamwork.
• Comprehensive benefits package including medical, dental, vision, life, and disability coverage.
• 401K with employer matching.
• Voluntary benefits such as company-paid identity theft protection, mental health and meditation resources, and industry-leading fertility coverage.
• Fully paid leave for childbirth, bonding, and caregiving.
• Programs for loved ones with developmental disabilities and neurodiversity.
• Subsidized back-up child and elder care.
• Reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in professional growth and development.
• Winter recess time off.