Director, Marketing, Redken Haircare & Styling US

About the role

The Director of Marketing for Redken Haircare + Styling Division is responsible for accelerating the growth and strategic development of the Redken Haircare + Styling portfolio. This role also oversees a key strategic retail growth initiative spanning the entire Redken Retail business.

Responsibilities

• Omnichannel Strategy & Growth: Lead the execution and development of clear brand-building plans aligned with divisional objectives. Serve as the architect for growth across both professional distribution (SalonCentric) and key consumer retail partners (Amazon, Ulta, and Redken.com).

• Consumer Channel Management: Drive the strategy for D2C, Amazon, and Ulta, ensuring a cohesive brand presence that maximizes traffic and conversion. Oversee the unique merchandising, assortment, and promotional needs of these high-growth consumer channels while maintaining professional brand integrity.

• 360° Activation & Support: Own the category support calendar, ensuring robust plans for key promotions, in-store merchandising, digital activation, and media elements. Develop new marketing platforms that triangulate product benefit, Redken brand equity, and consumer or pro-led insights.

• Vision & Innovation: Define the vision and strategy for your ranges and any innovation that falls under. Work closely with Haircare team members and cross-functional teams to execute initiatives that resonate with both stylists and end-consumers.

• Operational Excellence: Ensure all launches are delivered on time and on budget. Strive for executional excellence across all marketing initiatives, from supply chain coordination to creative asset delivery.

• Forecasting & Financials: Develop and manage the forecast for corresponding ranges and hero SKUs, tracking trends and adjusting estimates as needed across new launches and ongoing priority SKUs. Maintain close alignment with Demand Planning to ensure inventory health.

• Portfolio Management: Set pricing strategy and lead SKU rationalization efforts to ensure a profitable and efficient portfolio. Report and prepare business overview needs for key leadership management meetings.

• Competitive Strategy: Deeply understand market share dynamics in both professional and consumer hair markets. Identify "white space" opportunities to gain share and outperform competition across the haircare landscape.

Requirements

• Bachelor’s degree in marketing or related field.
• 7+ years brand management experience, preferably with beauty industry-related experience.
• Strong analytical skills and financial acumen.
• Excellent written/oral communication skills and forecasting experience.
• Strong execution, leadership, and consensus building/decision-making skills.
• Computer literacy on Windows, MS Word, PowerPoint, and Excel.
• Ability to travel domestically periodically (max. 25%).
• Strategic thinker and effective communicator at all levels of the organization.
• Proven leadership skills including the ability to lead, motivate, and develop team members.
• Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories.
• Understanding of the digital ecosystem including media, CRM, e-commerce, and content.
• Superior leadership and communication skills.

Qualifications

• Salary Range: $140,100 - $203,200 (the actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Benefits

• Safe Together Plan: Enhanced protection standards to ensure a safe workplace.