Director, Marketing ,CeraVe Haircare

About the role

This role of Director CeraVe haircare will manage all marketing and brand initiatives for the CeraVe haircare portfolio. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth in a fast-paced environment.

Responsibilities

• Manage and own a portfolio of projects with end to end accountability.
• Develop and implement 360 go-to-market plans for launches in the US.
• Work cross-functionally to ensure perfect execution across all touchpoints including, but not limited to, media, digital, website, PR, influencer, medical, retail.com, etc.
• Through collaboration with sales, successfully sell-in launches across all retail accounts in the mass, drug, and food channels, with door counts meeting forecast projections.
• Collaborate closely with the Global Marketing team on launch excellence in all areas (creative/advertising campaigns, manufacturing timelines, etc.).
• Be an expert in haircare category, with knowledge of competitive brands, launches, products, and consumer.
• Proactively conduct market research and uncover insights to inform strategy.
• Be the haircare data & analytics lead, with the ability to quickly pull, analyze, and summarize syndicated data on the market, competitors, retailers, etc.
• Manage the haircare sell-out forecast, while collaborating closely with demand planning on the sell-in forecast.
• Manage brand haircare P&Ls, with a focus on A&P budget.
• Manage day-to-day operations with excellence and interact effectively with cross-functional departments.
• Work with the sales team and retailers to ensure seamless execution of marketing strategy in the retail environment.
• Monitor production plans to ensure full support of business, track any risks that could impact business.

Requirements

• Bachelor’s Degree and 5+ years of brand/product marketing experience.
• 5+ years experience working on brands that play in the mass market (Walmart, Target, CVS, Walgreens, Grocery, Amazon).
• Demonstrates L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator.
• Strong data analysis skills– i.e. competitive, US market, sales with a strong proficiency in Nielsen retail scan data. With the ability to efficiently pull data and quickly analyze/summarize insights.
• Strong PowerPoint/Story-Telling skills – Excellence in using PowerPoint to build beautiful stories for both internal and external meetings/presentations.
• Systems Proficiency (i.e. Nielsen, Excel, PowerPoint, Word)
• Market Research: ability to read and interpret research data
• Communicates and interacts effectively (written and oral) – listens with intent, actively networks
• Strong appreciation for our business / sensitivity to métier; understands beauty
• Acts with Human Sensitivity – demonstrates respect (i.e. adapts behavior to respect different personalities), enriches team dynamic
• Demonstrates Entrepreneurship and agility– takes initiative, focuses on customers (i.e. visit the Field, talk to key stakeholders, etc.) deals with uncertainty and moves forward without having the larger picture
• Bias for action to deliver continuous to improve process performance (i.e. initiates work efficiencies improvement)
• Innovates – shows curiosity, imagines creative solutions generating business value and promotes team creativity (i.e. contributes ideas)
• Achieves Results with Integrity – conveys energy, focuses on results, acts with integrity
• Meticulous attention to detail
• Prioritization & Organizational Skills

Qualifications

• Salary Range: $119,900 - $170,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Benefits

• Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees.