Director, Marketing, Skincare (LUXE)
About the role
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal Luxe Division, defying the rules is not just a belief; it’s our guiding principle. We see luxury beauty as a space of constant reinvention, where the extraordinary is not an accident, but a destination. Our mission is to lead this journey, shaping the future of luxury and unlocking the profound emotional power of beauty. With an unparalleled portfolio of 30 iconic and complementary brands, Luxe Division is the undisputed leader of luxury beauty.
Responsibilities
- Develop and execute the strategic plan for the skincare category, ensuring alignment with overall brand objectives and financial targets.
- Partner with R&I and Global Marketing teams to lead the new product development (NPD) pipeline, from consumer insight generation to launch execution.
- Oversee the end-to-end 360-degree launch strategy, including digital media, influencer partnerships, PR, and retail activation.
- Own the skincare category P&L, managing A&P budgets, forecasting, and profitability analysis.
- Leverage data analytics, market research, and social listening to identify emerging skincare trends and white-space opportunities.
- Manage and mentor a high-performing team of brand managers and specialists, fostering a culture of creativity, agility, and performance.
- Partner closely with Sales, Education, Supply Chain, and Digital/E-commerce teams to ensure operational excellence.
Requirements
- 8+ years of progressive marketing experience in Beauty or CPG, with specific expertise in Skincare category management.
- Demonstrated ability to translate complex data into actionable marketing strategies.
- Proven track record in leading and developing high-performing teams.
- Strong proficiency in P&L management, budget allocation, and ROI analysis.
- Experience driving successful product launches from ideation to retail shelf.
- Bachelor’s degree in Marketing, Business, or related field; MBA is preferred.
Qualifications
- Marketing experience in the digital world (i.e., social media, e-commerce, analytics, online) highly preferred.