Director, Marketing, Skincare (Kiehls)

What You Will Do

• Develop and execute the strategic plan for the skincare category, ensuring alignment with overall brand objectives and financial targets.
• Partner with R&I and Global Marketing teams to lead the new product development (NPD) pipeline, from consumer insight generation to launch execution.
• Oversee the end-to-end 360-degree launch strategy, including digital media, influencer partnerships, PR, and retail activation.
• Own the skincare category P&L, managing A&P budgets, forecasting, and profitability analysis.
• Leverage data analytics, market research, and social listening to identify emerging skincare trends and white-space opportunities.
• Lead the team in fostering a culture of creativity, agility, and performance.
• Partner closely with Sales, Education, Supply Chain, and Digital/E-commerce teams to ensure operational excellence.

Required Qualifications

• Experience: 8+ years of progressive marketing experience in Beauty or CPG, with specific expertise in Skincare category management.
• Strategic Thinking: Demonstrated ability to translate complex data into actionable marketing strategies.
• Leadership: Proven track record in leading and developing high-performing teams.
• Financial Acumen: Strong proficiency in P&L management, budget allocation, and ROI analysis.
• Innovation: Experience driving successful product launches from ideation to retail shelf.
• Education: Bachelor’s degree in Marketing, Business, or related field; MBA is preferred.

Preferred Qualifications

• Marketing experience in the digital world (social media, e-commerce, analytics, online).

Pay

Salary Range: $144,800 - $210,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs