Director, Global Marketing (Hair & Body Hygiene), CeraVe DMI

About the Role

We are seeking a Director of Global Marketing – Hair & Body Hygiene to support the AVP of Global Marketing – New Categories and play a key role in CeraVe's global expansion, product launches, and brand vision. The ideal candidate will have experience in product development or global marketing and will support the Hair & Body Hygiene categories. This role requires a driven individual who is comfortable working in a fast-paced environment, reliable, and strong in timeline and project management.

About Us

At L'Oréal, we are the world's #1 beauty company, with a presence in over 150 markets. We are dedicated to shaping the future of beauty by embracing sustainability, digital innovation, and societal progress. Our Dermatological Beauty Division pioneers health and beauty to provide life-changing and sustainable dermatological solutions for all. Our brands, including CeraVe, lead the way in skincare innovation, offering safe and effective products co-created with health professionals and scientists.

CeraVe believes everyone has a right to healthy skin and is on a mission to provide therapeutic skincare to all. As a leader in mass medical skincare, CeraVe is rapidly expanding across all continents and is the fastest-growing skincare brand at L'Oréal.

Responsibilities

• Oversee development and management of the Hair & Body Hygiene categories.
• Build a 3-year product innovation plan using consumer and scientific insights, trends, and product knowledge to address business needs and meet Brand DNA.
• Partner with Labs and the Industrial Development team to ensure product feasibility and appropriate development timelines.
• Manage end-to-end project launch, including insights, formula direction, packaging design, artwork, claims, and launch strategy, ensuring comprehensive and on-time 360 launches in partnership with Zone and Market teams.
• Oversee concept development, incorporating consumer and scientific insights to create meaningful and innovative product positioning aligned with business needs and brand equity.
• Oversee the product development process, including dermatologist input and formula approvals for new products and existing product reformulations.
• Manage the end-to-end claims process, including clinical testing and medical studies.
• Ensure project feasibility and profitability through cost of goods management.
• Create a vision for product packaging and collaborate with creative teams on package development; oversee the artwork process, including reviewing and approving all mechanicals.
• Oversee market, consumer, and dermatologist research and analyses to provide insights on brand challenges, risks, and opportunities.
• Work with Global Consumer Research to analyze global category research and develop action plans for the Hair category.
• Brief and create integrated consumer launch plans with cross-functional partners and agencies, including hero assets, POS displays, social assets, PDP copy, social activations, and educational videos.
• Brief and create medical activation plans, including medical conference activations, Ad Board presentations, and core visual aids.
• Ensure content aligns with Brand DNA and manage the production budget to drive cost efficiencies.
• Support management meeting agendas for international meetings, develop materials, and ensure presentation quality.
• Effectively present to senior management.
• Support business and coordinate communication across all zones related to product categories managed.
• Ensure global consistency of launches via adoption and execution of marketing plans within managed categories.
• Support CeraVe's sustainability initiatives related to Hair & Body Hygiene and ensure brand compliance with L'Oréal for the Future initiatives, including sustainable packaging and formula revisions.
• Manage and develop the Marketing Manager – Hair and VIE.

Requirements

• 8+ years of related business experience.
• 4+ years of prior experience in Global Marketing and/or Product Development in consumer-packaged goods or beauty.
• Haircare and skincare experience preferred.
• 2+ years of prior experience managing a team.
• Experience working collaboratively with Labs on new products or renovations.
• Experience successfully launching and managing a new product or renovation through its entire life cycle.
• Experience briefing and managing external creative agencies to bring creative concepts to life.
• Proactive, with the ability to self-manage projects and overcome obstacles independently.
• Strong proficiency in Microsoft Suite, especially PowerPoint.
• Excellent presentation skills: ability to influence internal and external stakeholders through persuasive presentations.
• Leadership skills: ability to demonstrate leadership and foster cooperation within the brand team and cross-functional partners.
• Excellent interpersonal skills (written and oral).
• Demonstrates L'Oréal competencies: Leadership, Entrepreneurship, Achiever, and Innovator.

Benefits

• Competitive salary range: $138,500 – $170,680 (actual compensation depends on geographic location, work experience, education, and skill level).
• Comprehensive benefits package including Medical, Dental, Vision, 401(k), and Pension Plan.
• Flexible Time Off: Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays, and more.
• Access to Company Perks: VIP access to L'Oréal's Internal Shop for discounted products and a monthly mobile allowance.
• Learning & Development Opportunities: Unlimited access to e-learnings, Lunch & Learn Sessions, Mentorship Programs, and more.
• Employee Resource Groups: Participation in Think Tanks and Innovation Squads.
• Access to Mental Health & Wellness Programs.

Schedule

Being present in the office three days a week is considered an essential function of this role for eligible full-time employees.

Work Authorization

Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship is offered for this role.