Director, Global & North America Hair Color & Professional Products

Responsibilities

• Collaborate with Education on development of Hair Color support tools (color charts, swatch books, etc.)
• Collaborate with Education & R&D on Research Salon Testing
• In use confirmation competitor and benchmark setting
• Internal only - shade matching (hair color)
• Formula evaluations to inform preliminary formula approvals (PFA)
• Participate in Blue Sky panels (4X year)
• Lead strategic price planning for the Pro Hair category (includes NPL and annual price plans for existing business)
• Lead competitive analysis, claims development/alignment, test plan validation, sensory testing, finalize/approve test plans, finalize claims summary & handle all legal approvals
• Lead development of Global launch toolkits
• Lead development of Asset grids & messaging (manage 3-5 rounds of review and consolidate feedback across all functions)
• Lead development of Seasonal Creative briefs + asset reviews
• Portfolio management (SKU productivity, rationalization, discos)
• Lead development of package copy & design brief

Qualifications

• 5-7 Years of experience in related marketing experience
• 3 years of experience in haircolor and professional product marketing
• Cosmetology license is preferred, but not required
• Bachelor's degree is required, MBA is a plus
• Proven marketing experience ideating, strategizing and executing professional hair color and professional product NPL, commercial innovation, messaging, programs and support across physical, digital and social channels
• Demonstrated ability to develop human-centered marketing campaigns across a variety of channel types and formats
• Experience working across international and local, regional markets to shape vision and deliver execution
• Comfort leading cross-functional teams with partners ranging from creative, brand, marketing, finance and field
• Outstanding strategic, problem solving and thought leadership skills
• Excellent communicator, collaborator who is unafraid to take on new challenges and lead and influence teams toward delivery
• Strong ability to manage timelines, define milestones and maneuver through fast-paced, nuanced environments
• Capable of developing clear, high-impact creative briefs and guiding creative teams from strategy to delivery and impact
• Demonstrated ability to lead projects requiring synthesis of data into actionable insights
• Excellent communication, presentation, cross functional collaboration and relationship building skills are critical
• Authentic Alignment with the Aveda Mission