Director, Marketing - Project Farma

Responsibilities

The Marketing Director is responsible for setting direction, driving execution, and delivering results across the marketing function. Key responsibilities include:

• Develops customer-centric communication strategies and collaborates with cross-functional teams for tactical planning across digital channels.
• Gains insights from business development, HR, and executive stakeholders to design marketing strategies, brand campaigns, and partnerships.
• Executes metric-driven sales-enablement activities, including personalized account-based marketing (ABM) and inbound marketing strategies.
• Curates blog articles, social media campaigns, eBooks, and SEO/SEM tactics to support the Company’s value proposition and enable business growth.
• Manages relationships with editorial partners, PR/media contacts, and contract writers to support thought leadership amplification and earned media coverage.
• Collaborates with key SMEs to develop and showcase marketing collateral including scientific publications, white papers, case studies, and more.
• Provides regular quarterly metrics management and reporting on performance, accompanied by actionable recommendations for optimizing marketing activities and improving outcomes.
• Conducts market research exercises to identify new product/service opportunities, developing strategic plans to capitalize on them and ensure continued organizational growth.
• Drives collaboration among executive leadership, inside sales/business development, for coordinated outreach efforts and effective follow-up.
• Collaborates with human resources to organize and execute corporate events in alignment with themes and organizational priorities to optimize employee engagement.
• Manages the annual marketing budget, prioritizing activities that drive substantial growth and maximize return on investment (ROI) for the organization.
• Oversees conference and industry event marketing, including pre-event planning, on-site execution, lead capture, and post-event follow-up in coordination with Client Engagement and business development teams.
• Mentors direct reports by driving high personal and professional performance and a strong team culture.
• Develops ideal customer profiles (ICPs) and customer journeys to ensure that marketing approaches are appropriate and increase success rates.

Qualifications

• 7-10 years of marketing leadership, preferably in the life science industry with demonstrated high level of independent performance.
• Bachelor’s degree in marketing, business, or equivalent experience.
• Excellent analytical and strategic thinking skills with the ability to translate strategic vision and analysis into executable solutions.
• Willing and enthusiastic to travel to support key conferences, strategic planning sessions, and professional development events.
• Comfortable interacting with executive leaders and stakeholders within the organization and presenting to internal and external audiences.
• Coaching and mentor-like mindset with previous experience managing direct reports.
• Self-motivated, resourceful leader with excellent organizational skills, attention to detail, and ability to manage multiple streams of on-going work successfully.
• Strong problem solving, analytical reasoning, decision-making skills, ability to prioritize multiple projects and meet deadlines.
• Strong communication skills, both verbal and written, with acute attention to detail and quality.
• Proficiency with social media platforms and CRM tools like LinkedIn, HubSpot, and Salesforce.
• Visionary, positive, and energetic leader that fosters the Company’s unique, diverse, and winning culture.

Attributes for Success

• Technical Delivery: Applies advanced technical knowledge and professional expertise.
• Innovation & Continuous Improvement: Seeks better ways, adapts to change and champions new ideas.
• Customer Focus & Professionalism: Represents PF with consistent professionalism, appropriate escalation and respect for internal stakeholders, even during high stress delivery situations.
• Integrity & Humility: Demonstrates self-awareness and puts PF mission above ego.
• Collaboration & Communication: Communicates clearly and proactively and drives transparent alignment with clients.
• Project Execution: Delivers reliably, manages priorities and drives for high quality outcomes.
• Growth Mindset: Shows openness to new ideas, feedback and change.