Director, Marketing, Part D STARS

Job Responsibilities

Strategy Development
Develop and own the member campaigns for Part D measures, including audience rationale, segmentation approach, campaign design, channel strategy, and measurement framework, prioritizing initiatives based on Part D Stars performance goals, measure-level data, and organizational OKRs.
Identify and define the member data and insights needed to inform campaign strategy, working with Pharmacy and Stars teams to ensure segmentation, targeting, and personalization are based on meaningful Part D member attributes such as adherence history, medication utilization, and benefit engagement.

Campaign Development and Execution
Author all member-facing and campaign-supporting communications across formats and channels, maintaining ownership of the work from first draft through final approval.
Develop and manage integrated multi-channel Part D campaigns spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on-time delivery across concurrent workstreams.

Performance and Insights
Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences to identify what resonated with members and what influenced Part D measure-level outcomes.
Work with Pharmacy and Stars teams to understand Part D performance trends and member insights and apply those learnings to refine and strengthen marketing strategy.
Present campaign strategy and marketing performance to senior leadership in clear, executive-ready narratives.

Cross-Functional Partnership
Build and maintain strong working relationships with Pharmacy, Stars, Clinical, Member Experience, Network, and Market Leadership teams, serving as the member marketing and communications partner to leadership.
Partner with Stars and behavioral insights subject matter experts to incorporate member research and behavioral findings into campaign design and messaging approach.
Engage proactively with Pharmacy and Stars leaders to stay aligned on Part D performance goals and evolving priorities.

Job Requirements

Experience:
7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage, managed care, or pharmacy benefit environment.
Demonstrated experience independently developing and executing marketing campaigns that drive measurable outcomes in a Medicare Advantage or pharmacy benefit environment.

Working knowledge of Part D Stars measures and the specific member marketing and communications levers that drive performance improvement across each measure.
Strong writer with the ability to produce clear, compelling, plain language communications across multiple formats and audiences.
Working knowledge of CMS Medicare marketing guidelines and regulations, with the ability to apply them independently across all member-facing materials.

Education:
Preferred: Graduate degree (MPH, MS, MBA) or coursework in public health, health communications, or marketing.
Required: Bachelor’s degree in marketing, communications, public health, psychology, or a related field.