Director - Marketing.

About the role

InMobi is seeking a dynamic, strategic, and results-driven Director of Marketing to lead our end-to-end B2B marketing strategy across the US and EMEA markets. This high-impact role involves owning the full marketing engine, spanning brand, content, events, social, paid programs, partnerships, and sales enablement, driving awareness, market excitement, and high-quality demand generation that directly fuels pipeline growth and incremental revenue.

Responsibilities

• Define and execute the holistic B2B marketing strategy for InMobi Group across global priority markets, ensuring alignment with business objectives and regional priorities across US and EMEA.
• Translate the enterprise brand narrative into bold, actionable, integrated marketing programs that drive upper funnel awareness and lower funnel results.
• Serve as a strategic thought partner to senior leadership, collaborating cross-functionally with Product Marketing, Sales, Regional GTM, Comms, and leadership teams to ensure alignment and execution excellence.
• Lead enterprise brand strategy, positioning, differentiation, and storytelling for InMobi Group's suite of offerings — building narratives that reinforce our leadership across both the programmatic advertising ecosystem and the emerging agentic commerce category.
• Ensure a consistent, compelling, and differentiated brand presence across all channels and markets globally.
• Architect and execute multi-channel B2B campaign strategies across paid, organic, content-led, social, and partner-led channels to generate high-quality MQLs and accelerate pipeline.
• Optimize messaging, targeting, and channel mix to maximize demand creation and continuously improve funnel efficiency across the US and EMEA.
• Oversee the creation of thought leadership, customer stories, solution content, industry POV's, product updates, whitepapers, newsletters, and narrative assets that educate, inspire, and convert.
• Build a scalable content engine that supports both brand storytelling and sales enablement across the full buyer journey.
• Own and evolve the global events strategy, including marquee industry conferences, bespoke customer and CXO programs, webinars, and branded experiences that deepen relationships and elevate brand perception.
• Identify, negotiate, and manage industry partnerships, co-marketing opportunities, and sponsorships that meaningfully amplify visibility and influence.
• Develop compelling sales narratives, pitch materials, case studies, and proof points that equip GTM teams to close deals and accelerate pipeline conversion.

Requirements

• 10–15 years of B2B or enterprise marketing experience, ideally within high-growth tech, platform, or AI-driven businesses, with a demonstrated track record of driving measurable impact at scale.
• Proven experience owning multi-channel enterprise marketing strategies across brand, content, demand generation, social, and events.
• Strong understanding of demand generation, brand storytelling, and integrated marketing — with demonstrated success driving MQL growth and delivering measurable pipeline impact.
• Deep familiarity with the programmatic advertising ecosystem — including DSPs, SSPs, measurement, data, identity, and the evolving privacy landscape — is a strong advantage.
• Experience in AI-driven, commerce, or platform-led businesses is highly preferred.
• Proven ability to operate cross-functionally, building trusted relationships with senior leadership, GTM teams, and regional stakeholders across time zones; experience working with global teams across the US, EMEA, and APAC is a plus.
• Exceptional storytelling and narrative development capabilities — you know how to distill complex, technical ideas into clear, compelling, and inspiring messages that resonate with enterprise audiences.
• A data-driven mindset with strong familiarity with analytics, attribution, and marketing performance tools — you use insights to inform strategy and optimize outcomes.
• Strong project management skills with the ability to manage multiple workstreams, priorities, and stakeholders simultaneously in a fast-paced, high-growth environment.
• Strategic thinker with the ability to roll up your sleeves and execute — you're equally comfortable setting vision and getting things done.

Qualifications

• Master's degree in Marketing, Business Administration, Communications, or a related field.
• Proven track record of successful marketing campaigns and initiatives.
• Experience in managing and leading cross-functional teams.
• Excellent communication and presentation skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong analytical and problem-solving skills.

Skills

• Strategic planning and execution.
• Brand management and storytelling.
• Multi-channel marketing strategy development.
• Market research and analysis.
• Content creation and distribution.
• Event planning and management.
• Sales enablement and enablement strategy.
• Partnership and co-marketing management.
• Data analysis and optimization.

Benefits

InMobi offers competitive salary and RSU grants (where applicable), high-quality medical, dental, and vision insurance, a generous 401(k) company match, substantial maternity and paternity leave benefits, flexible working hours, wellness stipends, free lunch daily, pet-friendly work environment, and robust pet insurance policy. Additionally, InMobi provides an Employee Assistance Program (EAP).

Pay

Competitive salary and RSU grants (where applicable)

Schedule

Flexible working hours to suit everyone