Director, Marketing - Music Services Division (New York)

What You'll Be Doing

• Outbound Marketing
  • Develop the creative strategy and lead outbound marketing initiatives from concept through execution, including email marketing campaigns, promotional and lifecycle communications, and sales-focused messaging design to drive pipeline growth.
  • Spearhead the development of inventive and original sales pitch decks, pitchbooks, and marketing collateral that support the global sales team throughout the customer journey by clearly communicating the company’s value propositions.
• Inbound & Digital Marketing
  • Develop and execute a scalable inbound marketing strategy that attracts qualified leads through digital channels and supports long-term growth objectives.
  • Plan, manage and optimize original paid digital advertising campaigns across search, social, and other relevant platforms to maximize return on investment.
  • Oversee SEO initiatives to improve visibility, traffic quality, and conversion performance across owned digital properties.
• Content Design, Social Media & PR
  • Oversee all aspects of the creation of high-quality visual and written content that is suited for a global audience.
  • Drive and evolve the brand strategy, ensuring consistent and effective application of brand standards across all internal and external platforms.
  • Manage media relations and industry events (conferences, panels, podcasts), ensuring our brand is positioned as a leader in the music publishing and label administration space.
• UI/UX & Product Collaboration
  • Collaborate closely with the external consultants, business teams, operations and IT on developing design and wireframes for existing and new products, including cutting-edge website design.

What You'll Bring

• Bachelor’s degree in Marketing, Music Business, Business Administration, a related field or equivalent experience.
• 7+ years related professional experience, preferably at a distributor, label, label services, or management company.
• A proven track record of executing creative marketing strategies and innovative campaigns that drive revenue growth and establish strategic partnerships.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Working knowledge of advertising and marketing processes, as well as an understanding of corporate branding concepts.
• Experience with social media management platforms and content creation; HubSpot experience is a plus.
• Track record of exceptional organizational skills, attention to detail, and an ability to effectively prioritize work to meet deadlines in a fast-paced environment.
• Self-starter with strong initiative, creative problem-solving, and analytical skills, comfortable working independently as well as part of a team to achieve department goals.
• Willingness to learn and develop in a dynamic and growing company.

Location

This is a hybrid role that will require you to commute to the office a minimum of three days a week.