Director Marketing Freeman & Studio Blue
About the role
The Freeman Company is a global leader in events, dedicated to redefining live experiences for a new era. Leveraging a 99-year legacy in event management and cutting-edge technology, The Freeman Company shapes exhibitions, exhibits, and events that drive meaningful engagement. This role is pivotal in leading the marketing efforts for Freeman’s two key business units—Events & Exhibit Services and AV Production—and the Studio Blue brand.
Essential Duties & Responsibilities
Clarify and scale the Freeman Difference narrative across Events & Exhibit Services and AV Production, emphasizing Intelligent Innovation as a core differentiator and fostering a perception shift from vendor to strategic partner.
Position Studio Blue as a creative production partner, not a production vendor, and establish awareness of its unique offerings in the marketplace through case studies, content, and presence.
Develop and execute integrated marketing strategies for Freeman, AV Production, and Studio Blue, tailored to how buyers discover vendors today, including leveraging LinkedIn Learning (LLM).
Lead the demand engine for Freeman, AV Production, and Studio Blue, ensuring content, social, events, and pipeline strategies are aligned and effective.
Equip sales and growth teams with positioning, tools, and content to convert demand into pipeline, owning MQL-to-SQL conversion and pipeline contribution across all three areas.
Identify and activate high-impact Catalyst and Presence-tier events to build trust and generate leads without over-investing in low-yield event volume.
Build, lead, and develop a high-performing marketing team, focusing on clarity of ownership, proactive problem-solving, and talent development.
Represent Freeman and Studio Blue in cross-brand TFC marketing initiatives, maintaining distinctiveness while leveraging enterprise resources.
Partner with sales/growth leadership on account-based marketing and vertical strategies to maximize revenue impact.
Report brand health, pipeline contribution, and demand-engine performance to executive stakeholders with rigor, providing real numbers (engagement, conversion rate, awareness lift) rather than just activity.
Qualifications
10+ years of marketing experience, including successful branding and demand generation in B2B, services, or experiential/events environments.
Proven experience managing multiple brands or lines of business simultaneously without losing distinctiveness.
Experience building and developing high-performing teams, including hiring, coaching, and creating a strong culture.
Experience partnering with sales or revenue leadership on pipeline-generating marketing strategy.
Experience in live events, exhibit services, AV Production, or experiential marketing is preferred.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
A bias toward proactive leadership, bringing solutions and point-of-view rather than waiting for direction, and driving clarity in ambiguity rather than escalating it.
Sharp instincts for translating market and competitive dynamics into marketing strategy—translating market and competitive dynamics into marketing strategy.
Executive presence and strong communication skills to represent two brands and two lines of business credibly with senior stakeholders.
Strong financial and performance acumen—comfortable owning conversion, pipeline, and brand-health metrics, not just creative output.
Creative, resourceful, and solutions-oriented, comfortable building structure and narrative where little exists.
Strong leadership presence with the ability to inspire, develop, and hold a high-performing team accountable.
What We Offer
Medical, Dental, Vision Insurance
Tuition Reimbursement
Paid Parental Leave
Life, Accident and Disability Insurance
Retirement with Company Match
Paid Time Off
Diversity Commitment
We are committed to diversity and inclusion, fostering an environment where our employees, customers, and communities can thrive. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics protected by law.