Director Marketing Demand Generation

Community Texas Support Center Address 3501 Olympus Boulevard Dallas, Texas 75019 Pay Range $158,900.00-$230,500.00+ Annual Own the Pipeline. Drive the Growth. Redefine What Demand Generation Looks Like. At Lifespace, Our Space is built on delivering meaningful experiences and that starts with how we attract, engage, and convert our future residents and customers. We’re looking for a Director of Marketing, Demand Generation, who doesn’t just manage campaigns, you own outcomes. This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth. Why This Role Stands Out Own a multimillion-dollar marketing engine and directly impact business growthLead across the full funnel from first click to revenue attributionShape the future of AI-driven marketing (Google AI Overviews, ChatGPT, generative search)Influence executive-level strategy and partner directly with senior leadershipHold agencies accountable and drive real performance, not just activity What You’ll Own End-to-End Demand Generation Strategy Lead integrated acquisition strategy across:Paid Search, Paid Social, Organic SocialSEO / AEO / GEO (Generative Engine Optimization)Programmatic, CTV/OTT, and ABMDrive performance against CPL, CAC, and pipeline/revenue targets Performance Marketing That Actually Performs Own optimization across the full funnel from click to conversionContinuously test, learn, and scale what worksTurn insights into action fast Agency & Budget Accountability Manage and optimize a $5M+ media budgetHold agency partners accountable for ROI, transparency, and executionMake smart, data-driven investment decisions AI-Driven Search & Digital Innovation Ensure brand visibility across:Google AI OverviewsChatGPT, Perplexity, and emerging platformsBuild citation-ready, structured content ecosystems (FAQ, schema, conversational AI)Stay ahead of how people search and how brands show up Advanced Analytics & Attribution Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testingTranslate complex data into clear, actionable decisions What You Bring 8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomesExperience managing $5M+ annual media budgets with clear ROI accountabilityDeep expertise in:Paid media + SEO/AEO/GEOConversion rate optimization (CRO)Multi-touch attribution and performance analytics Technical & Analytical Strength Google Analytics (GA4) or Adobe AnalyticsData tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)Strong understanding of schema markup and structured data for AI search Modern Marketing & AI Fluency Experience leveraging AI tools for:Campaign optimizationKeyword discoveryCreative iterationPerformance insightsFamiliarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.) Why Lifespace At Lifespace, you’ll do more than run campaigns, you’ll shape how we grow. This is your opportunity to build, scale, and lead a demand generation engine that drives real impact. Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space. Company Overview Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization. Equal Opportunity Employer