Director, Marketing - Cooked Perfect Brands

About the role

This role will initially be based in our Needham, MA office. In the Summer of 2026, the position will transition to our Norwood, MA location and will follow our Hybrid Work Schedule.

Responsibilities

• Own the long-term Cooked Perfect brand vision and growth strategy
• Drive household penetration, purchase frequency, distribution, and brand equity growth
• Lead portfolio architecture, positioning, and expansion strategies across retail, club, foodservice, and e-commerce channels
• Ensure consistent, compelling brand storytelling across all consumer and customer touchpoints
• Evolve and scale the Cooked Perfect brand platform to support both core business growth and future innovation expansion
• Identify opportunities to strengthen the brand’s role across multiple meal occasions and consumer need states
• Lead strategic initiatives that unlock new business opportunities and future growth platforms
• Develop scalable growth strategies aligned with enterprise priorities and long-range planning objectives
• Drive annual business planning processes including OGSM, AOP, and long-range planning
• Serve as a strategic thought partner to executive leadership and cross-functional stakeholders
• Lead the long-term innovation vision and pipeline strategy for the Cooked Perfect portfolio
• Build and manage a balanced innovation roadmap including core renovation, adjacent expansion, and future growth platforms
• Partner closely with R&D, Commercialization, Operations, and Sales to bring innovation concepts to market successfully
• Ensure innovation initiatives align with brand positioning, operational capabilities, and financial growth objectives
• Foster a culture of innovation, agility, and continuous improvement across the organization
• Develop deep consumer, shopper, and customer understanding through Circana/IRI, panel data, social listening, digital analytics, and primary research
• Translate insights into actionable growth strategies and innovation opportunities
• Identify emerging trends in convenience, meal solutions, protein consumption, and digital commerce
• Ensure all marketing and innovation efforts remain highly consumer relevant and insight driven
• Lead the evolution of Cooked Perfect’s omnichannel marketing strategy across retail, e-commerce, shopper, and digital ecosystems
• Drive digital innovation through performance marketing, retail media, social commerce, creator partnerships, and content strategy
• Leverage platforms such as Instacart, Amazon, TikTok, YouTube, Instagram, Reddit, and emerging channels to optimize media investment and marketing mix
• Optimize media investment and marketing mix to maximize ROI, household penetration, and repeat purchase
• Oversee GTM strategies for core business, innovation launches, and brand expansion initiatives
• Ensure strong alignment between Marketing, Sales, Commercialization, and Customer teams
• Lead customer-facing innovation and activation strategies to support growth objectives
• Drive execution excellence across key seasonal and promotional activation windows
• Lead large-scale brand and innovation initiatives from concept through commercialization
• Oversee integrated annual marketing plans aligned with brand growth objectives and business priorities
• Lead agency relationships and cross-functional teams to ensure executional excellence
• Own overall Cooked Perfect brand performance, including revenue growth, profitability, and marketing investment effectiveness
• Partner closely with Sales and Finance to optimize pricing, promotion, mix, and trade investment strategies
• Drive margin expansion through portfolio optimization, innovation mix, and efficient marketing investment allocation
• Lead forecasting and financial planning tied to business growth objectives
• Lead, coach, and develop a high-performing marketing team including Senior Brand Managers, Brand Managers, and Associate Brand Managers
• Build strong cross-functional alignment across Marketing, Sales, Finance, Operations, Commercialization, and R&DFoster a culture of accountability, innovation, agility, and consumer-centric thinking
• Mentor emerging marketing talent and help elevate organizational capabilities

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred
• 12+ years of progressive CPG brand management experience, preferably within food, beverage, or protein categories
• Proven success in building brands and driving profitable business growth
• Strong experience leading innovation pipelines and adjacent category expansion
• Deep understanding of digital marketing, e-commerce, retail media, and performance marketing
• Strong financial and analytical capabilities with P&L management experience
• Exceptional leadership, communication, and cross-functional collaboration skills

Skills

• Strategic thinker
• Digital fluency
• Commercial growth leader
• Consumer-first innovator
• High-impact leader

Benefits

Enjoy top-tier Medical, Dental, Vision coverage.Pamper your furry friends with Pet Insurance.Stay fit with our Wellness Plan and Gym Reimbursement.Boost your skills with Employee Tuition Reimbursement.Unlock endless opportunities with College Scholarship for dependents.Reap the Rewards of Our Bonus Program Available to Our Salary and Hourly Employees.Receive a Generous 401k Company Match.Take advantage of Competitive Paid Time Off.Elevate Your Safety Net with Company-Sponsored Life Insurance Coverage.Receive Relocation Assistance for a Smooth Transition.Earn Rewards through our Employee Bonus Referral Program.Elevate Your Workplace Experience with Community Impact Opportunities.Celebrate Together with Team Events and Seasonal Workplace Gatherings.

Pay

Pay Range: $190,000.00 - $240,000.00 annually (based on experience and qualifications)

Schedule

Hybrid Work Schedule