Director, Marketing & Brand

About the role

The Director of Marketing & Brand is responsible for owning and driving Univo’s brand presence and marketing strategy across all channels. This role leads the planning, execution, and performance tracking of all marketing activities, including those managed by third-party vendors, to generate qualified leads and grow Univo’s market position. Working closely with the VP of Sales & Marketing, internal stakeholders, and outside marketing vendors, the Director of Marketing & Brand ensures brand consistency, strategic alignment, and measurable business impact.

Responsibilities

• Develop and manage the overall marketing strategy, including strategic conference selection, the content calendar, campaign priorities, and go-to-market planning.
• Own and steward Univo’s brand identity, messaging, and positioning across all internal and external touchpoints.
• Maintain and evolve Univo’s brand book, messaging guidelines, and corporate communications standards.
• Conduct target market segmentation analysis to inform campaign strategy and channel selection.
• Partner with sales leadership to align marketing efforts with revenue goals and marketing-qualified lead targets.
• Work with subject matter experts and internal stakeholders to gather input for product and service marketing and solutions-roadmap communications.
• Develop, execute, and track integrated marketing campaigns across digital, content, events, and collateral channels.
• Provide final review and approval of marketing content, including digital content, collateral, promotional materials, thought-leadership pieces, and customer-facing presentations, to ensure brand consistency, industry accuracy, and regulatory appropriateness.
• Oversee and maintain Univo’s website, including routine webpage development, content updates, page refreshes, and landing-page creation through the Content Management System (CMS), ensuring information remains accurate, current, on-brand, and aligned with business priorities.
• Select, manage, and hold accountable external marketing vendors and agencies, regularly evaluating scope, performance, and value to determine which capabilities should remain outsourced or transition in-house.
• Track and report on key marketing performance indicators, including Marketing OPEX and Multi-Site Marketing Qualified Leads (MQLs).

Qualifications

• Excellent verbal and written communication skills.
• Demonstrated expertise in brand management, B2B marketing strategy, and multichannel campaign execution.
• Prominent ability to manage and hold accountable third-party marketing vendors and agencies.
• Strong analytical skills with experience using marketing metrics to drive decisions, including MQLs, pipeline attribution, and OPEX tracking.
• Excellent project-management skills and the ability to manage multiple campaigns and priorities simultaneously.
• Strong interpersonal skills with the ability to collaborate across sales, product, subject matter experts, and leadership teams.
• Experience with digital marketing platforms, CRM and marketing-automation systems, and website and content optimization, including SEO and emerging AI-driven discovery practices such as AEO and GEO.
• Hands-on experience managing and updating websites through a CMS, including webpage creation, content updates, page refreshes, landing pages, and basic design changes.
• Able to establish priorities, exercise sound judgment, and move work forward efficiently in a fast-paced environment with shifting business needs.
• Proficiency with Microsoft 365 and relevant marketing technology tools.
• Bachelor’s degree in Marketing, Communications, Business, or a related field required; master’s degree preferred.
• Minimum of seven years of progressive marketing experience, including at least three years of marketing leadership, functional ownership, or brand-management responsibility.
• Experience in life sciences, clinical research, healthcare, or another highly regulated industry strongly preferred; experience within the IRB or clinical-trials industry is a plus.
• Proven track record of driving qualified lead generation and measurable marketing ROI.

Compensation

The anticipated base salary range for this position is $125,000–$150,000 annually. Actual compensation will be determined based on the candidate’s relevant experience, skills, qualifications, and other job-related factors. This position is also eligible for Univo’s comprehensive employee benefits package.