Director, Marketing CH

Job Summary

The Director, Marketing serves as the strategic marketing leader for an assigned region(s), partnering closely with regional leadership teams to identify growth opportunities, address business challenges, and develop integrated strategies that advance regional priorities.

Responsibilities

• Serves as the primary marketing advisor to regional leadership teams, leading market assessments, identifying growth opportunities, and aligning cross-functional teams around integrated strategies and roadmaps that drive business results.
• Buils and manages relationships with leaders across the organization and colleagues across the department.
• Projects a spirit of collaboration and joint ownership of business objectives and growth goals.
• Strives for clarity, prioritization and simplification.
• Succeeds in navigating through periods of change and ambiguity.
• Leverages a data-driven analytical approach to assess market trends, competitor efforts and service line / business unit advancements to create and recommend comprehensive marketing plans that feature innovative strategies and initiatives.
• Models this approach for team members and colleagues.
• Leads and coaches a regional marketing team in the development of marketing campaigns with clearly defined key performance indicators (KPIs) to measure, track, report and refine the success of marketing efforts.
• Nurtures the growth and development of teams and team members.
• Holds team members accountable to high standards of performance & execution.
• Helps team members to set and track budgets for service line / business unit initiatives.
• Engages in continuous learning to maintain the professional competence, knowledge and skills necessary as an influencer within the department, organization and among industry peers.

Qualifications

• Bachelor's Degree Major in marketing, communications, journalism, advertising, business, or another closely related field.
• PREFERRED: Master's Degree MBA or other advanced degree related to marketing or communications.
• REQUIRED: 12 years of relevant experience in managing marketing programs and cross-functional teams in a large, matrixed organization with a demonstrated ability to collaboratively drive results.
• REQUIRED: 5 years of relevant experience
• REQUIRED: 5 years of managerial experience with a demonstrated ability to lead teams and manage budgets.
• REQUIRED: Health care experience
• PREFERRED: Consulting experience

Physical Demands

• Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
• Waist to Waist > 5 lbs: Seldom up to 10 lbs
• Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
• Waist to Overhead > 5 lbs: Seldom up to 10 lbs
• Bilateral Carry > 5 lbs: Seldom up to 10 lbs
• Unilateral Carry > 5 lbs: Seldom up to 10 lbs
• Pushing Force > 5 lbs: Seldom up to 10 lbs
• Pulling Force > 5 lbs: Seldom up to 10 lbs
• Sitting: Frequently
• Standing: Occasionally
• Walking: Occasionally
• Forward Bend - Standing: Seldom
• Forward Bend - Sitting: Occasionally
• Trunk Rotation - Standing: Seldom
• Trunk Rotation - Sitting: Occasionally
• Reach - Above Shoulder: Seldom
• Reach - at Shoulder or Below: Seldom
• Handling: Occasionally
• Forceful Grip > 5 lbs: Seldom
• Forceful Pinch > 2 lbs: Seldom
• Finger/Hand Dexterity: Frequently

Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings