Director, Marketing Campaign and Account Management

Job Description

The Director, Marketing Campaign and Account Management serves as the strategic account lead for assigned business areas and the senior relationship lead between AEGM Marketing and key internal business partners. This role ensures stakeholder priorities are clearly understood, appropriately prioritized, and translated into marketing strategies, actionable briefs, coordinated execution plans, and measurable business impact. Working closely with Operations, Brand, Growth Marketing, Creative, Programming & Scheduling, Ad Sales, Distribution, GCS, Legal, and business leadership, the Director ensures partners receive proactive, strategic, and well-coordinated marketing support that advances business priorities.

Responsibilities

• Director, Marketing Campaign and Account Management
  
  1. Brand & Business Marketing Alignment / Senior Stakeholder Management
  2. Lead trusted relationships with senior leaders and internal stakeholders, positioning Marketing as a proactive strategic partner that reduces friction and helps advance business outcomes.
  3. Develop a strong understanding of stakeholder goals, audience needs, revenue drivers, timelines, risks, decision-making dynamics, and expectations of Marketing.
  4. Translate brand, campaign, and business priorities into clear marketing needs, support recommendations, briefs, success measures, and aligned next steps.
  5. Lead strategic intake and prioritization discussions to clarify objectives, surface tradeoffs, and align Marketing resources to the highest-value opportunities.
  6. Partner with Operations and Project Management to ensure approved priorities are routed into the appropriate workflows, timelines, and delivery paths.
• Intake, Prioritization & Business Planning
  
  1. Lead intake and prioritization conversations for supported business areas, ensuring requests are clearly defined, strategically assessed, and aligned to business impact, available resources, timing, and marketing priorities.
  2. Ensure stakeholder needs are translated into clear briefs, scopes, success measures, decision points, and recommended paths forward for cross-functional marketing teams.
  3. Partner with Operations to ensure intake, prioritization, workflow, and reporting processes are consistent, scalable, and visible across teams.
  4. Use post-campaign recaps, stakeholder feedback, and recurring request patterns to identify trends, opportunities, pain points, and process improvements.
  5. Manage expectation-setting with stakeholders, including tradeoffs, dependencies, risks, and recommended approaches when resources, priorities, or timelines are constrained.
• Marketing Planning & Cross-Functional Alignment
  
  1. Lead the development of business-facing marketing plans that connect brand, campaign, and internal business priorities to the appropriate marketing channels, resources, and support teams.
  2. Cook up coordination with Growth Marketing, Brand, Digital, Product, Analytics, Finance, Creative, Operations, and other teams to ensure plans are strategically aligned, actionable, and appropriately supported.
  3. Guide stakeholders and cross-functional teams through key planning moments, including brief development, stakeholder reviews, launch readiness discussions, post-launch recaps, and optimization opportunities.
  4. Ensure stakeholder-facing deliverables, recommendations, and updates are clear, timely, and connected to the business objective.
  5. Maintain alignment between business priorities and Marketing’s ability to support them, escalating tradeoffs, risks, or resource constraints as needed.
• Business Insights, Communication & Performance Narratives
  
  1. Create clear brand, campaign, and business priority narratives, executive updates, recaps, and recommendations that connect marketing activity to stakeholder needs, audience opportunities, business priorities, and next steps.
  2. Partner with Analytics, Finance, Growth Marketing, and Operations to surface relevant performance indicators, stakeholder trends, risks, and opportunity areas.
  3. Use data, stakeholder feedback, and market context to identify patterns across brands, campaigns, and business areas that can inform stronger planning, prioritization, and resource discussions.
  4. Maintain visibility into stakeholder satisfaction, upcoming needs, recurring pain points, and emerging business opportunities.
• Team Leadership, Service Standards & Stakeholder Onboarding
  
  1. Lead and develop account management talent, fostering a culture of strategic thinking, accountability, proactive communication, inclusion, and business partnership.
  2. Define service standards, communication expectations, escalation paths, and account management best practices that create a consistent stakeholder experience.
  3. Partner with Operations to onboard new stakeholders, team members, or business areas into Marketing’s ways of working, including how requests are submitted, prioritized, briefed, tracked, and reviewed.
  4. Stay current on media, entertainment, streaming, digital marketing, stakeholder management, and marketing planning best practices, translating relevant insights into practical improvements for AEGM.

Requirements

• 7-10 years of experience in account management, partnership marketing, client services, integrated marketing, marketing strategy, media / entertainment, streaming, digital marketing, or a related function.
• Knowledge of media, entertainment, streaming, FAST, AVOD, SVOD, DTO, DTC, digital publishing, or multiplatform distribution businesses preferred.
• 2 or more years of People management experience, with a track record of developing talent, setting service standards, and building an inclusive, accountable, high-performing team culture.
• Proven ability to partner across Marketing, Operations, Brand, Digital, Product, Analytics, Finance, Creative, Technology, and business leadership teams.
• Excellent communication and presentation skills, with the ability to develop executive-ready narratives, recommendations, status updates, and performance recaps.
• A strong understanding of integrated marketing functions, which may include growth marketing, lifecycle, paid media, brand, digital, creative, partnership marketing, audience development, or content merchandising.
• Experience leading intake, brief development, account planning, stakeholder communications, launch readiness, recaps, and ongoing account health management.
• Strong strategic judgment and business orientation, with the ability to identify opportunities, clarify trade-offs, prioritize work, and connect marketing activity to business outcomes.
• Demonstrated experience managing senior stakeholder relationships, translating business needs into marketing plans, and aligning cross-functional teams around shared priorities.

Pay

Annual Pay Range: $136,752 - $160,000
Annual Incentive Target: 17.50%