Director, Campaign Marketing

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will partner with highly regarded companies worldwide, tackle complex issues, and contribute to projects shaping the future of digital transformation.

About the role

This Director leads the Global Campaign Marketing team, owning end-to-end planning, execution, and optimization of integrated demand campaigns that directly support product portfolio growth programs. The role involves aligning marketing strategy with business strategy and translating campaign frameworks into measurable pipeline contribution.

This is a leadership mandate to define and lead a new team, establishing a cohesive unit with a single operating model, unified standards, and one accountable pipeline number. The role operates during a period of significant change across the marketing organization and with Sales, requiring comfort in making and owning decisions as that change unfolds.

Responsibilities

• Define and lead the new team: set its operating model, roles, standards, and priorities, making and owning decisions to establish and sustain it through ongoing change.
• Lead, coach, and develop a consolidated team spanning campaign marketing, intent-based orchestration (6Sense), and paid media, reinforcing shared processes, quality standards, and a unified team culture.
• Own the planning and execution of integrated campaigns across BU, cross-BU, and whole-portfolio campaigns, ensuring each supports product portfolio growth programs and maps to measurable pipeline contribution.
• Align campaign strategy with business strategy to ensure demand priorities reflect product portfolio growth investments.
• Direct the 6Sense practice for buying group identification, intent scoring, and orchestration, operating the current MQL waterfall model while transitioning to multithreaded account-based qualification.
• Set paid media strategy and manage the Paid Media budget for BU, cross-BU, and portfolio-wide campaigns, holding specialists and agency partners accountable for efficiency and pipeline-sourced return.
• Manage agency relationships across media and campaign execution, setting briefs, standards, and performance expectations.
• Partner with PMM leads to convert positioning and messaging into campaign assets, offers, and journeys that sellers can act on.
• Establish and report the team’s contribution to sourced and influenced pipeline, using consistent measurement across all campaign types.
• Coordinate with marketing operations on campaign instrumentation, data flows, and systems dependencies that underpin qualification and routing.
• Serve as the connective point between campaign execution and GTM strategy, ensuring campaigns reflect the governed information layer as the precondition for agentic transformation.

Requirements

• 8+ years in B2B campaign or demand marketing, with 3+ years leading and building teams.
• Demonstrated ownership of a pipeline number and a track record of measurable marketing-sourced growth.
• Working knowledge of both MQL waterfall qualification and buying-group qualified account (BQA) models, with the ability to operate one while transitioning to the other.
• Hands-on fluency with 6Sense or a comparable intent and orchestration platform, and with buying-group demand models.
• Direct experience managing paid media strategy and budgets across search, social, programmatic, and syndication.
• Proven experience managing agency partners across creative, media, or campaign execution.
• Strong operating discipline: process design, measurement rigor, and consistent cross-team execution.
• Comfort defining structure and owning decisions in a high-change environment, including working closely with Sales through significant transition.
• Experience partnering with product marketing and marketing operations in a matrixed enterprise environment.
• Enterprise software or technology sector experience preferred.

Benefits

OpenText offers a thoughtfully designed benefits package supporting physical, emotional, and financial wellbeing. Eligible roles may include variable and commission compensation opportunities, vacation entitlement, and paid time off.

Pay

Salary Range: $176,700–$265,100. Depending on education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the posted range.