Director Marketing Automation and Solutioning Lead

Summary

The Director, Marketing Automation and Solutioning lead will lead the exploration, identification, and recommendation of MarTech investment decisions, and shape the MarTech implementation strategy to drive digital transformation for the organization.

Essential Functions

• Provide subject matter expertise to inform MarTech investment decisions including Adobe tech stacks and beyond by developing compelling use cases with implementation plan and measurable outcomes.
• Align with the respective business units and obtain funding support.
• Explore emerging products and technologies in the digital space and identify partnership opportunities to elevate Lundbeck’s omnichannel capability with digital innovation applicable to Lundbeck’s organizational priorities and translate them into specific project plans.
• Design and define the technology framework and infrastructure needed for seamless activation of Omnichannel experience including modular content and personalized next best action/channel.
• Lead implementation efforts and work with both internal and external partners throughout the process.
• Identify the integration needs across platforms, technologies and data domains and develop the technical solution to connect them into one cohesive digital ecosystem.
• Collaborate with internal cross-functional team to ensure the identification, design and deployment of the latest marketing technologies and solutions are solving business challenges and driving business outcomes.
• Provide hands-on oversight and leadership into the selection, implementation, and operation of marketing technologies that enhance omni-channel execution – outlining prioritization frameworks, technical implementation strategies, and risk mitigation approaches.
• Build and manage relationships with external partners and vendors, ensuring alignment with business objectives and delivery of high-quality outcomes.
• Co-lead the development and execution of a robust change of management strategy to ensure successful adoption of new processes, technologies, and ways of working.

Required Education, Experience, and Skills

• Accredited bachelor’s degree in marketing, Business, Technology, or related field
• 8+ years of relevant experience in digital operations, omnichannel technology
• 3+ years of relevant experience within the biotech or pharmaceutical industry or in a consulting company that supports the biotech or pharmaceutical industry
• Prior project management leadership experience inclusive of driving activation strategies to ensure accountability and success of implementation
• Strong expertise and hands-on experience in Adobe technology stack, MarTech platforms, DMPs, CDPs such as Adobe, Salesforce, Lytics and AIQ
• Familiar with identity resolution partners such as Neustar, Liveramp, Onramp
• Robust technical knowledge of AI/ML and relevant platforms and technologies as well as common enterprise systems
• Experience in implementing projects for marketing enablement, marketing automation, and journey orchestration within the pharmaceutical or life sciences industry
• Expertise in web technology/platform and IT processes
• Strong understanding of content tagging, personalization techniques, and customer journey mapping
• Strong analytical and strategic thinking; able to connect insights and translate them into actionable and implementable solutions
• Excellent verbal and written communication skills, with the ability to simplify complex topics for all organizational levels
• Strong interpersonal skills; collaborates effectively and builds relationships in cross-functional, matrixed environments
• Critical thinker and problem solver who is innovative, organized, proactive, and detail-oriented
• Ability to develop forward-thinking strategies and challenge the status quo
• Thrives in fast-paced, high-growth environments; adaptable with a strong sense of urgency and change mindset

Preferred Education, Experience, and Skills

• Accredited Master’s Degree in MBA or related fields
• Experience in consulting/consulting-type of activities with strong commercial experiences in omni-channel activation, or digital marketing
• Relevant experience in Omnichannel marketing principles and strategies, as well as channel development, preferably on pharma industry
• Experience in activating DTC cleanroom insights following compliant guidelines in the pharmaceutical industry
• Knowledge of pharmaceutical data (e.g., retail/ non-retail, distribution, specialty pharmacy, payer, promotional & marketing data, longitudinal patient-level data) both for traditional pharmacy products as well as medical products
• Experience with the development and deployment of modular content capabilities
• Expertise with Google Analytics, AB testing platforms, VEEVA SFMC and social media analytics/reporting (incl. proficiency in A/B testing, multivariate testing)
• Understanding of Promomats (ability to track status/flow of jobs) and modular content capabilities
• Proficiency in MS Office (Excel/Access/PowerPoint)
• Experience presenting to and educating senior leadership around the fundamentals of digital transformation including investment, go/no go decisions, especially with non-technical audiences
• Strong preference for candidate to based in Deerfield, IL office