Director, Marketing

Job Goal

Responsible for the overall strategic planning, management and oversight of the Marketing division. Leads advertising, branding, creative services, recruitment marketing, promotional campaigns, event support, and agency relationships to advance the College's strategic goals and enrollment objectives.

Essential Duties and Responsibilities

• Provides leadership and oversight to develop a Collegewide strategic plan for marketing and institutional branding.
• Led collegewide marketing and advertising planning, based on research and the College’s long range and marketing plans.
• Provides leadership and oversight for the development and dissemination of College marketing materials, recruiting and promotional materials, advertising materials and certain College publications.
• Directs supervision to Marketing staff in the overall management of marketing initiatives.
• Plans, recommends, implements and manages marketing and advertising activities to support the mission and goals of the college.
• Defines scope and sequence on key projects and utilizes project planning and management best practices.
• Develops goals and metrics for team success and evaluates project and department success against established metrics.
• Promotes a positive image of PHSC through consistent, branded marketing and promotional materials.
• Collaborates with divisions throughout the college to assess marketing needs to support their specialized goals in order to recommend and develop appropriate branded promotions aligned with overall college mission and goals.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.
• Serves as a member of the President’s Cabinet.
• Serves on committees as appropriate.