Director, Market Access Strategy

AstraZeneca turns ideas into life-changing medicines. We’re focused on the potential of science to address unmet patient needs globally, working together to make the impossible a reality.

About the role

The Director of US Market Access Strategy develops and deploys brand and therapeutic-area marketing campaigns and tactics for AstraZeneca’s U.S. Respiratory Biologics portfolio (FASENRA and launch candidate Tozorakimab). This role partners with the access strategy lead to create a tactical plan that supports overall access objectives, refines customer-facing marketing materials, and collaborates with cross-functional teams—brand marketing, HEOR, clinical, and account teams—across payers, providers, channel/trade partners, and specialty pharmacies. The position focuses on in-market and launch product campaigns for multiple customer types, manages budget and agency partners, conducts market research, gathers customer feedback, and designs targeted omni-channel marketing materials to optimize access.

Based at AstraZeneca’s Wilmington headquarters, this role reports to the Sr. Director, Market Access Strategy – Respiratory Biologics.

Responsibilities

• Demonstrate expert knowledge of the clinical disease state to inform value strategy and access planning.
• Lead development and management of the US managed-care marketing plan for assigned products in collaboration with access strategy leads.
• Manage payer marketing budget, agency, and external vendors.
• Develop marketing programs, payer value narratives, health-system value narratives, ACD team assets, field tools, and resources.
• Engage medical, legal, and regulatory review to drive approval, training, and roll-out of materials to customer-facing teams.
• Create omni-channel marketing campaigns to supplement traditional access marketing.
• Partner with Insights, Analytics & Forecasting (IA&F) and matrix teams to conduct market research and message testing, ensuring effectiveness of materials and informing brand decisions.
• Build data-driven customer value narratives based on account-specific engagements.
• Collaborate with Access Strategy Lead, HEOR, brand, clinical, and account teams to shape value messages and develop pre-approval information exchange (PIE) materials.
• Engage field teams (Account Directors, FRMs, and Sales) to collect feedback on account insights, reimbursement challenges, and office dynamics, aligning marketing materials with customer needs.
• Collaborate with contract strategy to advance patient access and communicate brand access objectives while conserving gross-to-net (GTN).
• Ensure alignment of brand execution activities with brand needs.
• Keep brand access strategy and commercial leadership updated on shifting account and field challenges related to strategic priorities.

Requirements

• Bachelor’s Degree.
• 5+ years of experience in pharmaceutical, healthcare, scientific, clinical, institutional, or related industry, including 3+ years of commercial experience.
• Understanding of the US market access landscape and the legal/regulatory environment for pharmaceuticals.

Skills

• Advanced Degree in Business, Marketing, or Science (desirable).
• Demonstrated experience developing U.S. marketing materials.
• Ability to assess quantitative and qualitative analyses of complex strategic initiatives and inform brand decisions.
• Understanding of business models, influence/impact, and decision drivers of U.S. commercial and government payers, as well as channel customers (e.g., specialty pharmacy, distribution, home infusion).
• Working knowledge of reimbursement methodologies used by commercial and government payers under medical and pharmacy benefits.
• Ability to work cross-functionally in a matrix environment and communicate complex challenges and data-driven recommendations to senior leaders.
• Experience reviewing marketing materials with medical, legal, and regulatory review committees in process-driven promotional environments.
• Up to 10% U.S. domestic travel as required.
• Respiratory Biologics or other Biologics experience.
• Launch management and marketing experience.
• Strong financial acumen with the ability to assess and drive results.
• Strong communication, presentation, collaboration, and negotiation skills.
• Ability to lead through change, complexity, and ambiguity in a highly matrixed environment.
• Demonstrated learning agility.

Pay

The annual base pay for this position ranges from $193,898.40 to $290,847.60 USD. Hourly and salaried non-exempt employees will also receive overtime pay for qualifying hours. Base pay may vary based on market location, job-related knowledge, skills, and experience. The role offers a short-term incentive bonus opportunity, eligibility for an equity-based long-term incentive program (salaried roles), retirement contributions (hourly roles), and commission eligibility (sales roles).

Benefits

• Qualified retirement program (401(k) plan).
• Paid vacation and holidays.
• Paid leaves.
• Health benefits including medical, prescription drug, dental, and vision coverage, in accordance with plan terms.