Director, Lifecycle Marketing Operations
for each heading. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate. Include sections only when posting has real specific content. Must preserve all substantive info. No invented or summarized away detail. No filler like "commensurate with experience". Must not create Pay/Schedule/Benefits sections unless posting actually states them. The posting includes base salary range $211k-$275k, mentions bonus, equity, benefits. So Pay section should be included. Benefits: they list many benefits (in-office policy, backup child care, etc.) So Benefits section should be included. Schedule: they mention in-office work policy: four days a week in office, Fridays from home for those near one of our offices, plus team events. That's schedule info. So Schedule section can be included.
We need sections: About the role (intro paragraph). Responsibilities (list). Requirements (maybe combine qualifications and skills?). The posting includes "To thrive in this role, you have ..." which is requirements/qualifications. Also "Bonus points if you have ..." etc. Also "A Little About Us" is company description, not required? It's substantive but not part of role? It might be considered "About the company". The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They didn't list About the company. Should we include it? Probably not, as it's not one of the allowed headings. But we could include as a paragraph under About the role? The About the role section already includes description of role. The "A Little About Us" is company overview; could be omitted? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep that info. But we cannot create a heading not in list? The instruction says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It gives examples, not exclusive list. It says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect those headings only. But we need to preserve company info; maybe we can put it under About the role as a paragraph after role description. Or we could create a separate heading like "About Chime" but that's not in list; risk. Safer to incorporate into About the role section.
Thus structure:
About the role
... (role description plus company overview)
Responsibilities
- ... each bullet from responsibilities list.
Requirements
- ... each bullet from requirements/qualifications.
Maybe also Skills separate? The posting includes deep expertise etc. Could split Requirements and Skills but we can combine. However instruction: prefer few substantive sections over many thin ones. So we can have Requirements covering qualifications and skills.
Benefits
- ... each benefit.
Pay
... salary range and bonus, equity.
Schedule
... in-office policy.
We must not include filler like "commensurate with experience". Not present.
We must remove boilerplate: EEO, accommodation, privacy notice, etc. Also remove "We know that great work can’t be done without a diverse team..." that's EEO-ish but still substantive? It's about diversity and inclusion; could be considered boilerplate but it's part of company culture. Might be okay to keep? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. That line is about diversity and inclusion, could be considered EEO boilerplate. Safer to remove.
Also remove "Chime is proud to be an Equal Opportunity Employer..." etc. Remove accommodation line, privacy notice.
Also remove "We know that to achieve our mission, we must earn and keep people's trust..." maybe keep as part of company overview? It's somewhat fluff but still substantive. Might be okay.
We need to preserve all substantive info about role, responsibilities, requirements, benefits, pay, schedule. Ensure not to lose any.
Let's extract role description:
About The Role Chime is hiring a Director of Lifecycle Marketing Operations to build and run the operational engine behind everything we send to members: campaign execution, channel health and deliverability, the automation and platform layer, and the governance that keeps it all safe and high quality at scale. Most of that work is manual today. Your mandate is to make it faster, higher quality, and increasingly automated, with an agent-supported operation as the destination. You'll lead a growing execution team through an execution lead and a set of channel and platform specialists, and partner closely with MarTech, Growth Engineering, and the lifecycle strategy leads to turn strategy into live, high-quality messaging. This is a leadership role with real technical depth: you set the operational strategy and prioritize the work, and you go deep into the detail when it counts.
Then later: In this role, you can expect to Own the Messaging Operations engine and set its operational strategy across campaign execution, channel health, deliverability, automation, and the platform layer — and own the metrics that say whether it's working: throughput, quality, speed to launch, deliverability, and channel health.
Own the operational process end to end, from intake to launch: build, QA, deployment, and the standards that keep quality and speed high as volume grows.
Drive the automation and AI-agent roadmap, taking the team from manual execution to supervising and governing automated workflows, and fold what you learn from experimentation into the wider Lifecycle roadmap.
Own governance for everything that ships: channel standards, deliverability and compliance, and the QA model for automated and agent-driven sending, in a regulated environment where safe sending is non-negotiable.
Own channel excellence across email, push, in-app, and SMS — health, analytics, opt-in/opt-out, and deliverability. Set the benchmarks the operation runs on, connect them to the business metrics leaders care about, and scout and pilot new channels before we need them.
Build and lead a growing, increasingly technical team through an execution lead plus channel and platform specialists: set the structure, proactively source talent for your team and across Chime, set clear expectations, and give the team the context and room to own outcomes.
Act as Lifecycle's primary stakeholder to MarTech on how we use the platform and what gets built on top of it, partner with Growth Engineering on the build, and work with the lifecycle strategy leads to turn their plans into live messaging.
That's responsibilities.
Then requirements: To thrive in this role, you have 8+ years in marketing or CRM operations, lifecycle execution, or martech, including 3+ years leading teams — with experience developing leads or managers, not only individual contributors.
Deep expertise with engagement and CRM platforms (Braze or similar): campaign operations, journey architecture, automation, and the technical layer underneath.
A strong track record in governance: setting and enforcing channel, deliverability, and compliance standards, and building the QA that keeps a high-volume operation safe.
A real track record of building toward automation. You've scaled manual processes and have a clear point of view on where AI and agents fit in marketing operations.
Deep channel health and deliverability expertise at scale: sender reputation, inbox placement, fatigue management, and opt-in/opt-out hygiene.
Strong operational and analytical judgment. You run on metrics, can tell at a glance whether the engine is healthy, and balance speed against safe, compliant sending in a regulated environment.
The influence to align peer Directors and VPs across Marketing, Engineering, and Product on shared standards, and the range to lead at altitude on strategy and transformation while translating the technical detail into a story each audience can act on.
Bonus points if you have Experience standing up or scaling an automation or agent layer in a marketing or CRM context.
Fintech or regulated-industry experience and the compliance instincts that come with it.
Experience in a business where owned-channel volume is measured in millions of sends per week.
Then benefits: Full-time employees are also eligible for a bonus, competitive equity package, and benefits. Then later: What We Offer For Our Full-time, Regular Employees 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.🏝 Generous vacation policy and company-wide paid days off🫂 1% of your time off to support local community organizations of your choice👟 Annual wellness stipend to use towards eligible wellness related expenses👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents👪 Access to family planning reimbursement💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
Pay: The base salary offered for this role and level of experience will begin at $211,000 and up to $275,000. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
Schedule: In-office work policy: four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
We also have company overview: "A Little About Us At Chime, we believe that everyone can achieve financial progress..." etc. We'll incorporate into About the role paragraph.
Now craft HTML.
We need to ensure no markdown fences. Just raw HTML.
Let's build:
About the role
Chime is hiring a Director of Lifecycle Marketing Operations to build and run the operational engine behind everything we send to members: campaign execution, channel health and deliverability, the automation and platform layer, and the governance that keeps it all safe and high quality at scale. Most of that work is manual today. Your mandate is to make it faster, higher quality, and increasingly automated, with an agent-supported operation as the destination. You'll lead a growing execution team through an execution lead and a set of channel and platform specialists, and partner closely with MarTech, Growth Engineering, and the lifecycle strategy leads to turn strategy into live, high-quality messaging. This is a leadership role with real technical depth: you set the operational strategy and prioritize the work, and you go deep into the detail when it counts. In this role, you can expect to own the Messaging Operations engine and set its operational strategy across campaign execution, channel health, deliverability, automation, and the platform layer — and own the metrics that say whether it's working: throughput, quality, speed to launch, deliverability, and channel health. Own the operational process end to end, from intake to launch: build, QA, deployment, and the standards that keep quality and speed high as volume grows. Drive the automation and AI-agent roadmap, taking the team from manual execution to supervising and governing automated workflows, and fold what you learn from experimentation into the wider Lifecycle roadmap. Own governance for everything that ships: channel standards, deliverability and compliance, and the QA model for automated and agent-driven sending, in a regulated environment where safe sending is non-negotiable.
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate. Include sections only when posting has real specific content. Must preserve all substantive info. No invented or summarized away detail. No filler like "commensurate with experience". Must not create Pay/Schedule/Benefits sections unless posting actually states them. The posting includes base salary range $211k-$275k, mentions bonus, equity, benefits. So Pay section should be included. Benefits: they list many benefits (in-office policy, backup child care, etc.) So Benefits section should be included. Schedule: they mention in-office work policy: four days a week in office, Fridays from home for those near one of our offices, plus team events. That's schedule info. So Schedule section can be included. We need sections: About the role (intro paragraph). Responsibilities (list). Requirements (maybe combine qualifications and skills?). The posting includes "To thrive in this role, you have ..." which is requirements/qualifications. Also "Bonus points if you have ..." etc. Also "A Little About Us" is company description, not required? It's substantive but not part of role? It might be considered "About the company". The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They didn't list About the company. Should we include it? Probably not, as it's not one of the allowed headings. But we could include as a paragraph under About the role? The About the role section already includes description of role. The "A Little About Us" is company overview; could be omitted? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep that info. But we cannot create a heading not in list? The instruction says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It gives examples, not exclusive list. It says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect those headings only. But we need to preserve company info; maybe we can put it under About the role as a paragraph after role description. Or we could create a separate heading like "About Chime" but that's not in list; risk. Safer to incorporate into About the role section.
Thus structure:
About the role
About the role
... (role description plus company overview)
Responsibilities
- ... each bullet from responsibilities list.
Requirements
- ... each bullet from requirements/qualifications.
Benefits
- ... each benefit.
Pay
... salary range and bonus, equity.
Schedule
... in-office policy.
We must not include filler like "commensurate with experience". Not present. We must remove boilerplate: EEO, accommodation, privacy notice, etc. Also remove "We know that great work can’t be done without a diverse team..." that's EEO-ish but still substantive? It's about diversity and inclusion; could be considered boilerplate but it's part of company culture. Might be okay to keep? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. That line is about diversity and inclusion, could be considered EEO boilerplate. Safer to remove. Also remove "Chime is proud to be an Equal Opportunity Employer..." etc. Remove accommodation line, privacy notice. Also remove "We know that to achieve our mission, we must earn and keep people's trust..." maybe keep as part of company overview? It's somewhat fluff but still substantive. Might be okay. We need to preserve all substantive info about role, responsibilities, requirements, benefits, pay, schedule. Ensure not to lose any. Let's extract role description: About The Role Chime is hiring a Director of Lifecycle Marketing Operations to build and run the operational engine behind everything we send to members: campaign execution, channel health and deliverability, the automation and platform layer, and the governance that keeps it all safe and high quality at scale. Most of that work is manual today. Your mandate is to make it faster, higher quality, and increasingly automated, with an agent-supported operation as the destination. You'll lead a growing execution team through an execution lead and a set of channel and platform specialists, and partner closely with MarTech, Growth Engineering, and the lifecycle strategy leads to turn strategy into live, high-quality messaging. This is a leadership role with real technical depth: you set the operational strategy and prioritize the work, and you go deep into the detail when it counts. Then later: In this role, you can expect to Own the Messaging Operations engine and set its operational strategy across campaign execution, channel health, deliverability, automation, and the platform layer — and own the metrics that say whether it's working: throughput, quality, speed to launch, deliverability, and channel health. Own the operational process end to end, from intake to launch: build, QA, deployment, and the standards that keep quality and speed high as volume grows. Drive the automation and AI-agent roadmap, taking the team from manual execution to supervising and governing automated workflows, and fold what you learn from experimentation into the wider Lifecycle roadmap. Own governance for everything that ships: channel standards, deliverability and compliance, and the QA model for automated and agent-driven sending, in a regulated environment where safe sending is non-negotiable. Own channel excellence across email, push, in-app, and SMS — health, analytics, opt-in/opt-out, and deliverability. Set the benchmarks the operation runs on, connect them to the business metrics leaders care about, and scout and pilot new channels before we need them. Build and lead a growing, increasingly technical team through an execution lead plus channel and platform specialists: set the structure, proactively source talent for your team and across Chime, set clear expectations, and give the team the context and room to own outcomes. Act as Lifecycle's primary stakeholder to MarTech on how we use the platform and what gets built on top of it, partner with Growth Engineering on the build, and work with the lifecycle strategy leads to turn their plans into live messaging. That's responsibilities. Then requirements: To thrive in this role, you have 8+ years in marketing or CRM operations, lifecycle execution, or martech, including 3+ years leading teams — with experience developing leads or managers, not only individual contributors. Deep expertise with engagement and CRM platforms (Braze or similar): campaign operations, journey architecture, automation, and the technical layer underneath. A strong track record in governance: setting and enforcing channel, deliverability, and compliance standards, and building the QA that keeps a high-volume operation safe. A real track record of building toward automation. You've scaled manual processes and have a clear point of view on where AI and agents fit in marketing operations. Deep channel health and deliverability expertise at scale: sender reputation, inbox placement, fatigue management, and opt-in/opt-out hygiene. Strong operational and analytical judgment. You run on metrics, can tell at a glance whether the engine is healthy, and balance speed against safe, compliant sending in a regulated environment. The influence to align peer Directors and VPs across Marketing, Engineering, and Product on shared standards, and the range to lead at altitude on strategy and transformation while translating the technical detail into a story each audience can act on. Bonus points if you have Experience standing up or scaling an automation or agent layer in a marketing or CRM context. Fintech or regulated-industry experience and the compliance instincts that come with it. Experience in a business where owned-channel volume is measured in millions of sends per week. Then benefits: Full-time employees are also eligible for a bonus, competitive equity package, and benefits. Then later: What We Offer For Our Full-time, Regular Employees 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.🏝 Generous vacation policy and company-wide paid days off🫂 1% of your time off to support local community organizations of your choice👟 Annual wellness stipend to use towards eligible wellness related expenses👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents👪 Access to family planning reimbursement💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress Pay: The base salary offered for this role and level of experience will begin at $211,000 and up to $275,000. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. Schedule: In-office work policy: four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. We also have company overview: "A Little About Us At Chime, we believe that everyone can achieve financial progress..." etc. We'll incorporate into About the role paragraph. Now craft HTML. We need to ensure no markdown fences. Just raw HTML. Let's build:About the role
Chime is hiring a Director of Lifecycle Marketing Operations to build and run the operational engine behind everything we send to members: campaign execution, channel health and deliverability, the automation and platform layer, and the governance that keeps it all safe and high quality at scale. Most of that work is manual today. Your mandate is to make it faster, higher quality, and increasingly automated, with an agent-supported operation as the destination. You'll lead a growing execution team through an execution lead and a set of channel and platform specialists, and partner closely with MarTech, Growth Engineering, and the lifecycle strategy leads to turn strategy into live, high-quality messaging. This is a leadership role with real technical depth: you set the operational strategy and prioritize the work, and you go deep into the detail when it counts. In this role, you can expect to own the Messaging Operations engine and set its operational strategy across campaign execution, channel health, deliverability, automation, and the platform layer — and own the metrics that say whether it's working: throughput, quality, speed to launch, deliverability, and channel health. Own the operational process end to end, from intake to launch: build, QA, deployment, and the standards that keep quality and speed high as volume grows. Drive the automation and AI-agent roadmap, taking the team from manual execution to supervising and governing automated workflows, and fold what you learn from experimentation into the wider Lifecycle roadmap. Own governance for everything that ships: channel standards, deliverability and compliance, and the QA model for automated and agent-driven sending, in a regulated environment where safe sending is non-negotiable.