Director, Lifecycle Marketing & Martech
Position Summary
The Director of Lifecycle Marketing & Martech is responsible for how Essence Healthcare engages members, brokers, and providers across the full lifecycle. This role owns lifecycle strategy, customer journey orchestration, audience strategy, performance measurement, and the marketing technology that powers it—ensuring communications are personalized, compliant, and drive measurable growth in the Individual Medicare Advantage market. This role is a key driver of revenue, retention, and long-term customer value.
Job Description
Primary Responsibilities:
- Lifecycle Strategy & Customer Journey Orchestration
- Audience Strategy & Personalization
- Measurement & Optimization
- Salesforce Marketing Cloud & Martech Strategy
- Team & Cross-Functional Leadership
Qualifications
8–12+ years of experience in lifecycle, CRM, or growth marketing.
Deep expertise in Salesforce Marketing Cloud (required).
Experience building and scaling lifecycle programs for multiple audiences, ideally in a regulated industry (healthcare, insurance, financial services).
Proven ability to define audience strategies and measure campaign/journey performance against core business KPIs.
Proven ability to lead and develop high-performing teams.
Exceptional cross-functional collaboration and communication skills, with an ability to influence and align stakeholders from executives to individual contributors.
Benefits
Medical, Vision and Dental Plans
Tax-Advantage Savings Accounts (FSA & HSA)
Life Insurance and Disability Insurance
Paid Time Off (PTO, Sick Time, Paid Leave, Volunteer & Wellness Days)
Employee Assistance Program
401k with company match
Employee Resource Groups
Employee Discount Program
Learning and Development Opportunities