Director, Learning Strategy and Sales Performance

Position Responsibilities

Own enterprise learning and performance strategy supporting business priorities.
Collaborate with brand leadership, operations, and cross-functional departments to identify capability gaps impacting revenue growth, operational performance, and franchisee success.
Lead franchise capability and revenue performance strategies that drive adoption of key business initiatives through improvements in membership conversion, retention, rebooking, revenue per visit, and overall studio performance.
Support franchisees and operational leaders by providing data-backed insights, ensuring financial goals, expense management, and KPIs are met.
Monitor key performance indicators (KPIs) and identify opportunities to improve studio-level profitability and overall system growth.

Learning & Development Leadership

Lead the strategy and development of training programs aligned with business objectives to drive measurable performance improvements.
Develop and implement curriculum and instructional tools focused on Financial performance management (P&L, expense ratios, COGS, labor optimization).
Membership conversion, lead generation, and customer retention strategies.
Operational excellence and brand standards execution.
Direct the development of scalable learning programs, tools, and resources for internal and franchisee audiences by leading and developing team members, leveraging cross-functional partners and subject matter experts while contributing to content creation and program design as needed.

Learning Framework & Learning Management Systems (LMS) Strategy

Own the strategic direction, governance, and optimization of the LMS framework.
Ensure learning platform(s) effectively support franchise operations, innovation launches, compliance requirements, and location-level development.
Lead vendor management and platform roadmap planning to improve user experience, engagement, utilization, and business impact.
Establish standards for learning structure, content organization, and learner journeys across all brands.

Execution & Pull-Through

Partner with operational teams and franchisees to ensure strategy, tools, and training materials are executed effectively across all brands and markets; this may include virtual or in-person facilitation, with or without operational partners.
Measure the impact of tools and training programs through KPIs such as revenue growth, behavior change, and operational improvements.
Continuously refine programs, materials, and processes based on performance data, feedback, and emerging business needs.
Drive the adoption of proven best practices to ensure franchisees achieve revenue and performance targets.

Team Leadership

Lead, coach, and develop direct reports, fostering accountability, professional growth, and high performance.
Establish priorities and allocate resources to ensure the successful execution of learning, LMS, and sales performance initiatives.
Conduct performance management activities, including goal setting, feedback, and development planning.

Essential Skills, Experience, and Qualifications

• 7+ years of experience in multi-unit operations, learning and development, revenue enablement, franchise support, or business performance leadership roles required
• Proven experience developing and implementing scalable operational tools, training programs, and business strategies that drive measurable business performance and operational results
• Strong business and financial acumen, including experience working with KPIs, revenue metrics, labor management, conversion performance, customer retention, and profitability drivers
• Experience facilitating training and presenting to a variety of audiences, including operators, franchisees, and leadership teams, in both virtual and in-person environments
• Strong project management, organizational, and execution skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication, relationship-building, and stakeholder management skills
• Proven ability to manage vendor relationships
• Experience with using Learning Management Systems (LMS), both as a user and as an administrator
• Able to draw connections between specific brand/department opportunities and platform capabilities, and combine ideas/needs from multiple stakeholders into solutions that benefit the WellBiz platform
• Thrives working cross-functionally to solve complex problems