Director, Integrated Marketing Strategy

About the role

By joining Sedgwick, you'll be part of something truly meaningful. It’s what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there’s no limit to what you can achieve.

Responsibilities

• Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams.
• Partners with sales leadership to identify and prioritize strategic accounts.
• Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.
• Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings.
• Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches.
• Leads integrated marketing campaigns spanning awareness, engagement, activation, and sales enablement.
• Responsible for team marketing budget and Agile Team resources towards the highest value growth initiatives.
• Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM, and sales outreach tactics.
• Designs and executes account-based marketing programs aligned to target industries, buyer personas, and organizational priorities.
• Coordinates personalized outreach programs, landing pages, executive events, and nurture experiences.
• Supports demand generation and lead capture initiatives tied to MQL, SQL, and pipeline goals.
• Manages performance optimization through testing, reporting, and analytics.
• Collaborates cross-functionally with creative, communications, digital, analytics, and business teams.
• Leads conference and executive event marketing strategy, including pre-event, onsite, and post-event engagement programs.
• Develops campaign briefs, messaging frameworks, KPI definitions, and executive-ready reporting.
• Drives continuous optimization across campaign performance, targeting, conversion, and engagement.
• Performs other duties as assigned.
• Travels as required.

Supervisory Responsibilities

• Provides support, guidance, leadership, and motivation to promote maximum performance.
• Administers company personnel policies in all areas and follows company staffing standards and training recommendations.
• Interviews, hires, and establishes colleague performance development plans; conducts colleague performance discussions.

Qualifications

• Bachelor's degree in marketing, business, or a related field from an accredited college or university preferred.
• Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM).
• Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes.
• Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities.
• Strong background in campaign performance analysis, translating insights into data-driven optimization and strategic recommendations.
• Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams.
• Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase), with experience supporting enterprise growth and go-to-market initiatives.

Skills & Knowledge

• Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement.
• Knowledge of lifecycle marketing and revenue operations processes.
• Familiarity with intent data, audience segmentation, and account scoring methodologies.
• Strong analytical skills with the ability to interpret data and drive performance optimization.
• Excellent communication, presentation, and executive presence skills.
• Strong organizational and project management skills.
• Ability to collaborate across cross-functional teams and align stakeholders.

Work Environment

• Mental: Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines.
• Physical: Computer keyboarding, travel as required.
• Auditory/Visual: Hearing, vision, and talking.

Pay

For the jurisdiction noted in this job posting, the range of starting pay for this role is $160,000 annually and bonus eligibility.

Benefits

• Comprehensive benefits package including medical, dental, and vision.
• 401k and matching.
• Paid time off (PTO).
• Disability and life insurance.
• Employee assistance program.
• Flexible spending or health savings account.
• Additional voluntary benefits.