Director, Integrated Marketing

PlayMetrics is a fast-growing B2B SaaS company revolutionizing the way youth sports organizations operate. Our industry-leading platform is trusted by thousands of clubs, leagues, and governing bodies to manage operations, communication, scheduling, and player development, all in one place.

This is a full-time position, ideally for a local candidate to work in the office at our Morrisville, NC headquarters (currently hybrid work-from-home three days per week, subject to company needs). Open to remote, US-based candidates preferably in Eastern or Central Time Zones.

About the Role

As our Director, Integrated Marketing, you'll report to the VP of Growth and partner closely with our Growth Strategy Directors, who own sport-specific market strategy and Sales relationships. You'll turn their briefs into executed, measured campaigns and own the always-on, evergreen programs that generate awareness and pipeline between campaigns.

To start, you'll lead a small team (2-3 direct reports), with planned headcount additions as volume scales, and be a trusted voice in quarterly planning, bringing a clear, capacity-grounded view of what the team can deliver.

Responsibilities

• Quarterly Planning & Capacity Strategy
  • Partner with Growth Strategy Directors from the start of quarterly planning, bringing an honest, capacity-grounded view of what the team can execute.
  • Surface capacity considerations early in planning so the quarter's priorities are realistic and well-sequenced.
  • Champion the always-on lane (SEO/AEO, website conversion, email nurture) as a core part of the plan alongside campaign work.
  • Evaluate and help scope new or emerging channels (e.g., CTV/OTT, out of home, podcast and audio advertising) during quarterly planning, recommending whether and how they get piloted.
• Campaign Execution Standards & Queue Management
  • Own the campaign brief format, required fields, and quality bar, partnering with Directors to get briefs launch-ready.
  • Set and hold the execution timeline once a brief is accepted; manage the campaign queue across both Growth Strategy Directors' portfolios.
  • Lead campaign kickoff planning, asset assembly, build, and launch across paid social, paid search, display/programmatic, email, content, and events.
  • Monitor and optimize campaigns during active windows.
• Always-On Program Ownership
  • Own SEO and AEO strategy: ongoing optimization, content gap analysis, and search presence — evergreen work independent of sport or season.
  • Own website conversion programs — forms, landing pages, CTAs — and the email nurture flows that catch non-converting leads from campaigns.
  • Build and maintain the emails, landing pages, and campaign assets that live inside HubSpot, and bring the requirements and strategy for how those programs should work.
• Performance Reporting & Infrastructure
  • Deliver regular channel performance reporting to the VP of Growth and the Growth Strategy Directors, keeping everyone aligned on what's live and how it's performing.
  • Document and share post-campaign retros so learnings travel across the team and inform the next quarter's plan.
  • Build the process: brief templates, campaign calendar format, and retro structure.
• Team Leadership & Vendor Management
  • Directly manage a team running the campaign and always-on lanes, coaching them to own their lane while supporting each other at capacity.
  • Own paid media agency relationships and outside freelance or contract creative resources used for overflow capacity, managed within the Growth budget set by the VP of Growth.

Who You'll Partner With

• Growth Strategy Directors — your closest day-to-day partners. They bring the sport-specific strategy, pipeline targets, and briefs; you turn those into executed, measured campaigns.
• Brand & Comms — owns brand identity and organic social, distinct from the paid social you'll own. Their GTM Studio team is your primary internal resource for campaign asset development, supplemented by freelance or agency creative for overflow or specialized needs.
• RevOps/MarOps — owns HubSpot workflow architecture, list hygiene, and attribution infrastructure. You bring the requirements and strategy for the programs your team runs and builds inside the platform.

Requirements

• 7-10+ years in marketing execution or campaign operations, including experience running campaigns end-to-end — from brief through launch to report.
• People management experience to lead and scale a team running two complementary operating rhythms at once.
• Experience managing paid media execution (paid social, paid search, display/programmatic) through a team or agency partners, with enough platform fluency to direct strategy, evaluate performance, and hold vendors accountable.
• HubSpot-fluent: comfortable building emails, landing pages, and campaigns directly in the platform, and diagnosing day-to-day issues.
• SEO/AEO literate — doesn't need to be a technical SEO expert, but understands how search is changing and can lead a specialist or an agency effectively.
• A confident, collaborative communicator — comfortable shaping a brief with a Director or giving the VP of Growth a clear, data-backed read on capacity.
• A process builder who creates structure (brief templates, calendars, retros) rather than waiting for it to exist.
• B2B SaaS marketing experience preferred, ideally in a growth-focused environment.
• A natural cross-functional partner — comfortable working alongside Directors with strong Sales relationships and coordinating with adjacent teams like Brand & Comms and RevOps to get work done.

Qualifications

• At least 18 years of age.
• Minimum of bachelor's degree in Marketing or related field.
• Can read, write, and fluently speak and understand English.
• Strong verbal and written communication skills.
• Confident using technology and navigating technology applications.
• Legally authorized to work in the US for any employer in the US; PlayMetrics cannot consider candidates who require sponsorship for a work-authorized visa.

Physical Demands

• Regularly remain in a stationary position, including sitting and standing, throughout the workday.
• Occasionally move throughout the work environment to perform essential job functions.
• Regularly use hands and fingers to handle, operate, manipulate, and feel objects, tools, controls, and equipment.
• Regularly communicate and exchange information with coworkers, customers, and others in a manner that supports the effective performance of the position.
• Regularly observe and assess information using visual acuity, including close vision, peripheral vision, depth perception, and the ability to adjust focus, as necessary to perform essential job duties.
• Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

Benefits

• Competitive pay.
• Comprehensive medical, dental, and vision plans for you and your dependents, 100% company paid.
• 401(k) with employer match.
• Company paid group and disability insurance.
• Paid Time Off.
• Casual dress work environment.
• Central office location in RTP (Research Triangle Park).