Director, Integrated Land Base & Digital Marketing
Job Description
We are seeking an innovative and results-driven Director of Integrated Land-Based & Digital Marketing Strategy to lead the creation, implementation, and enhancement of marketing efforts that unify our land-based casino operations with our digital gaming platform. This role will act as the key link between Seminole Gaming Administration (SGA) properties and our digital gaming partners, Hard Rock Bet.
Key Responsibilities
Develop and execute comprehensive annual and seasonal integrated marketing strategies that drive customer acquisition, engagement, retention, and revenue growth.
Create integrated activation roadmaps that connect land-based casino experiences with digital gaming opportunities.
Identify strategic opportunities to leverage key sports, entertainment, cultural, and gaming moments to maximize customer engagement.
Partner with property leadership teams and Hard Rock Bet to create innovative campaigns that deliver measurable business results.
Establish a long-term vision for integrated customer journeys across both physical and digital touchpoints.
Serve as the primary strategic partner and marketing liaison for Hard Rock Bet and related digital gaming initiatives.
Collaborate with Hard Rock Bet leadership to develop acquisition, retention, reactivation, and cross-marketing strategies that focus on the Hard Rock Bet guests unknown to land-base properties in Florida.
Identify opportunities to convert digital customers into land-based casino guests and vice versa.
Align digital and property marketing calendars to maximize promotional effectiveness and customer engagement while protecting the integrity of the business operation.
Develop best practices, communication protocols, and partnership frameworks that support long-term partnership growth.
Lead the coordination and approval process for integrated marketing initiatives between SGA properties and Digital teams.
Facilitate cross-functional collaboration among Property Marketing, Operations, Database Marketing, Player Development, Digital Marketing, Brand, Compliance, Legal, and Executive Leadership teams.
Establish and maintain clear rules of engagement, prioritization processes, and communication standards for Hard Rock Bet initiatives.
Ensure all marketing activities adhere to STOF regulatory, legal, compliance, and operational requirements.
Proactively identify resource constraints, operational impacts, and implementation risks to prevent last-minute requests and execution challenges.
Design and oversee high-impact activation campaigns that leverage both digital and land-based assets.
Maximize utilization of property venues, events, entertainment platforms, databases, loyalty programs, and customer touchpoints to improve marketing performance and lower cost per acquisition (CPA).
Ensure seamless execution of integrated promotions and events across all participating channels.
Drive innovation through testing, learning, and continuous optimization.
Establish KPIs, measurement frameworks, and reporting standards for all omni-channel initiatives.
Analyze campaign performance, customer behavior, and acquisition trends to optimize future investments.
Monitor ROI, customer acquisition costs, engagement metrics, and lifetime value performance.
Deliver actionable insights and strategic recommendations to executive leadership.
Build, lead, and mentor a high-performing team of marketing specialists.
Foster a culture of collaboration, accountability, innovation, and continuous improvement.
Develop organizational capabilities that support long-term SGA growth and operational excellence.
Champion data-driven decision-making and best practices across all marketing functions.
Qualifications
8+ years of progressive marketing leadership experience, preferably within gaming, hospitality, entertainment, sports, digital commerce, or related industries.
Proven success leading integrated, multi-channel marketing strategies and large-scale activations.
Experience collaborating across digital and brick-and-mortar business environments.
Strong understanding of customer acquisition, CRM, loyalty marketing, digital marketing, and promotional strategy.
Demonstrated ability to influence cross-functional stakeholders and lead through collaboration.
Exceptional communication, project management, and leadership skills.
Experience working within highly regulated environments is preferred.