Director, Industry & Service Line Marketing
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes a description (job description) and responsibilities (How You'll Spend Your Time). Also includes qualifications (The kinds of people we want...). Also includes benefits and pay info (compensation range). No schedule info. So we should include sections: About the role (maybe from first paragraph?), Responsibilities (How You'll Spend Your Time), Requirements (maybe combine qualifications?), Skills (maybe list of skills), Benefits (benefits package), Pay (compensation range). No schedule.
We must not repeat job title as heading. Use for each section heading.
We need to preserve all substantive info, not invent or summarize away detail. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to remove boilerplate: EEO, etc. Also remove navigation, cookie, legal, application instructions. The posting includes "Why Join Us" paragraph, compensation, benefits, link to website, EEO statement. We should keep the "Why Join Us" content? It's part of benefits? It's more about opportunity. Could be part of About the role? Might be considered as "Why Join Us" but we don't have a heading for that; we could incorporate into Benefits or About the role? The instruction: include a section ONLY when posting has real, specific content for it. We have sections: About the role (intro paragraph), Responsibilities (How You'll Spend Your Time), Requirements (education/experience), Skills (list of skills/attributes), Benefits (benefits package mention), Pay (compensation range). We'll not include Schedule.
We need to extract content precisely.
Let's parse the posting:
First paragraph: "Withum is a place where talent thrives - where who you are matters. It’s a place of endless opportunities for growth. A place where entrepreneurial energy plus inclusive teamwork equals exponential results. Explore different industries. Learn new skills. Connect with our diverse teams of professionals to gain insight into the career you envision. Your Career Starts with You. Experience the Transformative Power of Withum Plus You - that’s the Power in the Plus!"
That's about the company; could be About the role? Actually it's generic company description. Could be considered About the role? Might be better as About the role (overview). We'll keep that as prose under About the role.
Then "Job Description We are seeking a strategic, innovative, growth, and results-driven Director of Industry & Service Line Growth Marketing to lead a high-performing marketing team across key industries and services lines for a national accounting and advisory firm. This role oversees a team that is responsible for the development and execution of industry-specific and service line-focused marketing strategies designed to drive growth, strengthen positioning, enhance value propositions, and support pipeline development. The Director will serve as a strategic partner to the CGO and CMO and collaborate closely with other marketing departments to align campaigns, thought leadership, and account-based marketing initiatives with organizational objectives."
That's also about the role; could be part of About the role. We'll combine into About the role paragraph(s).
Then "How You’ll Spend Your Time" bullet list (actually sentences separated by periods). We need to turn each duty into
- . The text:
"Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
Defining and articulating compelling industry value propositions that resonate with target audiences and differentiate the firm in the marketplace, founding in the brand messaging of the firm.
Leading cross-functional planning to ensure alignment between marketing initiatives and business growth objectives.
Owning the strategy and accountability around the execution of account-based marketing initiatives, ensuring alignment with industry growth and business objectives.
Collaborating closely with practice leaders to identify key accounts and oversee the developments of multi-channel marketing plans strategized and executed by industry marketing team.
Implementing ABM programs leveraging digital campaigns, content, and thought leadership to deepen engagement and advance the pipeline.
Utilizing AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure program impact.
Establishing and monitoring KPIs, providing actionable reporting to the CMO and CGO.
Being a thought partner and drive the strategy and accountability around thought leadership initiatives, including content creation, speaking opportunities, and research reports that position the firm as a trusted advisor.
Working collaboratively with the Thought Leadership Marketing leader
Conducting ongoing market intelligence to identify trends, competitive insights, and growth opportunities.
Leading a team that oversees the planning, execution, and measurement of multi-channel marketing campaigns across industries and services.
Ensuring marketing campaigns effectively communicate key messages, demonstrate measurable impact, and support business development goals.
Ensuring collaboration with other marketing departments (digital, communications, creative, events) for cohesive messaging and brand alignment.
Being passionate about AI and proactively developing examples of how to leverage to streamline efficiencies.
Championing the integration of advanced marketing technologies and automation to improve campaign performance and ROI."
We need to preserve all. Some lines have minor grammar issues but we keep as is.
Then "The kinds of people we want to talk to have many of the following:" then list:
"Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
10+ years of progressive experience in marketing leading teams and managing cross-functional initiatives, with a focus on professional services or B2B growth marketing.
Expertise in marketing strategy, campaign management, ABM, thought leadership, and market intelligence.
Strong analytical skills with experience using AI-driven tools and marketing analytics platforms.
Exceptional communication, collaboration, and leadership skills with the ability to influence senior stakeholders.
Demonstrated ability to drive growth through innovative marketing strategies in complex industries.
Strategic thinking and business acumen
Data-driven decision-making
Leadership and talent development
Market insights and competitive awareness
Creativity and innovation in marketing execution
Collaboration across internal and external stakeholders"
We need to separate into Requirements (education/experience) and Skills (maybe the rest). The instruction: Use headings for Requirements, Qualifications, Skills. We have both Requirements and Qualifications; but we can decide to put education/experience under Requirements, and the list of skills under Skills. Qualifications maybe similar to Requirements; but we can avoid duplication. We'll put Requirements for education and experience, Skills for the rest.
Thus:
About the role
with paragraphs: combine the intro company description and job description.
We need to preserve all substantive info; we can split into two elements.
Then
Responsibilities
with - each duty.
Then
Requirements
with - for education/experience items: Bachelor’s degree..., 10+ years..., maybe also "MBA preferred" is part of first bullet.
Then
Skills
with - for the rest: Expertise..., Strong analytical..., Exceptional communication..., Demonstrated ability..., Strategic thinking..., Data-driven..., Leadership..., Market insights..., Creativity..., Collaboration...
Then
Benefits
with paragraph: "In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. For additional information on our benefits, visit our website at https://www.withum.com/careers/." Also maybe the "Why Join Us" paragraph: "This role offers a unique opportunity to shape the marketing strategy for a leading professional services organization, working closely with leadership and driving growth across multiple industries and service lines. You will lead a talented team and contribute directly to the organization’s overall success." That's also about benefits/opportunity. Could be included in Benefits section as prose.
We'll combine.
Then Pay
with paragraph: "The compensation range for this position is $140,000-$165,000, salary will vary based on candidate's location. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual’s skills, experience, and qualifications."
We must not include placeholder like "commensurate with experience". The text includes "salary will vary based on candidate's location." That's specific enough.
We must not include Schedule.
We must not include EEO boilerplate.
We must not include navigation etc.
Now produce HTML fragment.
Check that we didn't miss any content: The "Why Join Us" paragraph we included in Benefits. The "Explore different industries..." etc we included in About the role.
Check for duplicate lines: The "How You’ll Spend Your Time" list we captured all.
Check for any other content: The "Job Description" heading we omitted as it's not a section heading per instruction (we used About the role). The "How You’ll Spend Your Time" we used as Responsibilities.
Check for any other sections like "Qualifications": we didn't create a Qualifications heading; we used Requirements and Skills. That's okay because we only include sections when posting has real specific content. The posting didn't have a separate "Qualifications" label; we have education/experience and skills. So it's fine.
Now produce final HTML.
Be careful to escape any special characters? Not needed.
Let's craft:
About the role
Withum is a place where talent thrives - where who you are matters. It’s a place of endless opportunities for growth. A place where entrepreneurial energy plus inclusive teamwork equals exponential results. Explore different industries. Learn new skills. Connect with our diverse teams of professionals to gain insight into the career you envision. Your Career Starts with You. Experience the Transformative Power of Withum Plus You - that’s the Power in the Plus!
We are seeking a strategic, innovative, growth, and results-driven Director of Industry & Service Line Growth Marketing to lead a high-performing marketing team across key industries and services lines for a national accounting and advisory firm. This role oversees a team that is responsible for the development and execution of industry-specific and service line-focused marketing strategies designed to drive growth, strengthen positioning, enhance value propositions, and support pipeline development. The Director will serve as a strategic partner to the CGO and CMO and collaborate closely with other marketing departments to align campaigns, thought leadership, and account-based marketing initiatives with organizational objectives.
Responsibilities
- Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
- Defining and articulating compelling industry value propositions that resonate with target audiences and differentiate the firm in the marketplace, founding in the brand messaging of the firm.
- Leading cross-functional planning to ensure alignment between marketing initiatives and business growth objectives.
- Owning the strategy and accountability around the execution of account-based marketing initiatives, ensuring alignment with industry growth and business objectives.
- Collaborating closely with practice leaders to identify key accounts and oversee the developments of multi-channel marketing plans strategized and executed by industry marketing team.
- Implementing ABM programs leveraging digital campaigns, content, and thought leadership to deepen engagement and advance the pipeline.
- Utilizing AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure program impact.
- Establishing and monitoring KPIs, providing actionable reporting to the CMO and CGO.
- Being a thought partner and drive the strategy and accountability around thought leadership initiatives, including content creation, speaking opportunities, and research reports that position the firm as a trusted advisor.
- Working collaboratively with the Thought Leadership Marketing leader
- Conducting ongoing market intelligence to identify trends, competitive insights, and growth opportunities.
- Leading a team that oversees the planning, execution, and measurement of multi-channel marketing campaigns across industries and services.
- Ensuring marketing campaigns effectively communicate key messages, demonstrate measurable impact, and support business development goals.
- Ensuring collaboration with other marketing departments
- for any list of duties/requirements/benefits. Use
for prose. We need to remove boilerplate: EEO, etc. Also remove navigation, cookie, legal, application instructions. The posting includes "Why Join Us" paragraph, compensation, benefits, link to website, EEO statement. We should keep the "Why Join Us" content? It's part of benefits? It's more about opportunity. Could be part of About the role? Might be considered as "Why Join Us" but we don't have a heading for that; we could incorporate into Benefits or About the role? The instruction: include a section ONLY when posting has real, specific content for it. We have sections: About the role (intro paragraph), Responsibilities (How You'll Spend Your Time), Requirements (education/experience), Skills (list of skills/attributes), Benefits (benefits package mention), Pay (compensation range). We'll not include Schedule. We need to extract content precisely. Let's parse the posting: First paragraph: "Withum is a place where talent thrives - where who you are matters. It’s a place of endless opportunities for growth. A place where entrepreneurial energy plus inclusive teamwork equals exponential results. Explore different industries. Learn new skills. Connect with our diverse teams of professionals to gain insight into the career you envision. Your Career Starts with You. Experience the Transformative Power of Withum Plus You - that’s the Power in the Plus!" That's about the company; could be About the role? Actually it's generic company description. Could be considered About the role? Might be better as About the role (overview). We'll keep that as prose under About the role. Then "Job Description We are seeking a strategic, innovative, growth, and results-driven Director of Industry & Service Line Growth Marketing to lead a high-performing marketing team across key industries and services lines for a national accounting and advisory firm. This role oversees a team that is responsible for the development and execution of industry-specific and service line-focused marketing strategies designed to drive growth, strengthen positioning, enhance value propositions, and support pipeline development. The Director will serve as a strategic partner to the CGO and CMO and collaborate closely with other marketing departments to align campaigns, thought leadership, and account-based marketing initiatives with organizational objectives." That's also about the role; could be part of About the role. We'll combine into About the role paragraph(s). Then "How You’ll Spend Your Time" bullet list (actually sentences separated by periods). We need to turn each duty into
- . The text:
"Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
Defining and articulating compelling industry value propositions that resonate with target audiences and differentiate the firm in the marketplace, founding in the brand messaging of the firm.
Leading cross-functional planning to ensure alignment between marketing initiatives and business growth objectives.
Owning the strategy and accountability around the execution of account-based marketing initiatives, ensuring alignment with industry growth and business objectives.
Collaborating closely with practice leaders to identify key accounts and oversee the developments of multi-channel marketing plans strategized and executed by industry marketing team.
Implementing ABM programs leveraging digital campaigns, content, and thought leadership to deepen engagement and advance the pipeline.
Utilizing AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure program impact.
Establishing and monitoring KPIs, providing actionable reporting to the CMO and CGO.
Being a thought partner and drive the strategy and accountability around thought leadership initiatives, including content creation, speaking opportunities, and research reports that position the firm as a trusted advisor.
Working collaboratively with the Thought Leadership Marketing leader
Conducting ongoing market intelligence to identify trends, competitive insights, and growth opportunities.
Leading a team that oversees the planning, execution, and measurement of multi-channel marketing campaigns across industries and services.
Ensuring marketing campaigns effectively communicate key messages, demonstrate measurable impact, and support business development goals.
Ensuring collaboration with other marketing departments (digital, communications, creative, events) for cohesive messaging and brand alignment.
Being passionate about AI and proactively developing examples of how to leverage to streamline efficiencies.
Championing the integration of advanced marketing technologies and automation to improve campaign performance and ROI."
We need to preserve all. Some lines have minor grammar issues but we keep as is.
Then "The kinds of people we want to talk to have many of the following:" then list:
"Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
10+ years of progressive experience in marketing leading teams and managing cross-functional initiatives, with a focus on professional services or B2B growth marketing.
Expertise in marketing strategy, campaign management, ABM, thought leadership, and market intelligence.
Strong analytical skills with experience using AI-driven tools and marketing analytics platforms.
Exceptional communication, collaboration, and leadership skills with the ability to influence senior stakeholders.
Demonstrated ability to drive growth through innovative marketing strategies in complex industries.
Strategic thinking and business acumen
Data-driven decision-making
Leadership and talent development
Market insights and competitive awareness
Creativity and innovation in marketing execution
Collaboration across internal and external stakeholders"
We need to separate into Requirements (education/experience) and Skills (maybe the rest). The instruction: Use headings for Requirements, Qualifications, Skills. We have both Requirements and Qualifications; but we can decide to put education/experience under Requirements, and the list of skills under Skills. Qualifications maybe similar to Requirements; but we can avoid duplication. We'll put Requirements for education and experience, Skills for the rest.
Thus:
About the role
with paragraphs: combine the intro company description and job description. We need to preserve all substantive info; we can split into twoelements. Then
Responsibilities
with- each duty.
Then
Requirements
with- for education/experience items: Bachelor’s degree..., 10+ years..., maybe also "MBA preferred" is part of first bullet.
Then
Skills
with- for the rest: Expertise..., Strong analytical..., Exceptional communication..., Demonstrated ability..., Strategic thinking..., Data-driven..., Leadership..., Market insights..., Creativity..., Collaboration...
Then
Benefits
with paragraph: "In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. For additional information on our benefits, visit our website at https://www.withum.com/careers/." Also maybe the "Why Join Us" paragraph: "This role offers a unique opportunity to shape the marketing strategy for a leading professional services organization, working closely with leadership and driving growth across multiple industries and service lines. You will lead a talented team and contribute directly to the organization’s overall success." That's also about benefits/opportunity. Could be included in Benefits section as prose. We'll combine. ThenPay
with paragraph: "The compensation range for this position is $140,000-$165,000, salary will vary based on candidate's location. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual’s skills, experience, and qualifications." We must not include placeholder like "commensurate with experience". The text includes "salary will vary based on candidate's location." That's specific enough. We must not include Schedule. We must not include EEO boilerplate. We must not include navigation etc. Now produce HTML fragment. Check that we didn't miss any content: The "Why Join Us" paragraph we included in Benefits. The "Explore different industries..." etc we included in About the role. Check for duplicate lines: The "How You’ll Spend Your Time" list we captured all. Check for any other content: The "Job Description" heading we omitted as it's not a section heading per instruction (we used About the role). The "How You’ll Spend Your Time" we used as Responsibilities. Check for any other sections like "Qualifications": we didn't create a Qualifications heading; we used Requirements and Skills. That's okay because we only include sections when posting has real specific content. The posting didn't have a separate "Qualifications" label; we have education/experience and skills. So it's fine. Now produce final HTML. Be careful to escape any special characters? Not needed. Let's craft:About the role
Withum is a place where talent thrives - where who you are matters. It’s a place of endless opportunities for growth. A place where entrepreneurial energy plus inclusive teamwork equals exponential results. Explore different industries. Learn new skills. Connect with our diverse teams of professionals to gain insight into the career you envision. Your Career Starts with You. Experience the Transformative Power of Withum Plus You - that’s the Power in the Plus!
We are seeking a strategic, innovative, growth, and results-driven Director of Industry & Service Line Growth Marketing to lead a high-performing marketing team across key industries and services lines for a national accounting and advisory firm. This role oversees a team that is responsible for the development and execution of industry-specific and service line-focused marketing strategies designed to drive growth, strengthen positioning, enhance value propositions, and support pipeline development. The Director will serve as a strategic partner to the CGO and CMO and collaborate closely with other marketing departments to align campaigns, thought leadership, and account-based marketing initiatives with organizational objectives.
Responsibilities
- Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
- Defining and articulating compelling industry value propositions that resonate with target audiences and differentiate the firm in the marketplace, founding in the brand messaging of the firm.
- Leading cross-functional planning to ensure alignment between marketing initiatives and business growth objectives.
- Owning the strategy and accountability around the execution of account-based marketing initiatives, ensuring alignment with industry growth and business objectives.
- Collaborating closely with practice leaders to identify key accounts and oversee the developments of multi-channel marketing plans strategized and executed by industry marketing team.
- Implementing ABM programs leveraging digital campaigns, content, and thought leadership to deepen engagement and advance the pipeline.
- Utilizing AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure program impact.
- Establishing and monitoring KPIs, providing actionable reporting to the CMO and CGO.
- Being a thought partner and drive the strategy and accountability around thought leadership initiatives, including content creation, speaking opportunities, and research reports that position the firm as a trusted advisor.
- Working collaboratively with the Thought Leadership Marketing leader
- Conducting ongoing market intelligence to identify trends, competitive insights, and growth opportunities.
- Leading a team that oversees the planning, execution, and measurement of multi-channel marketing campaigns across industries and services.
- Ensuring marketing campaigns effectively communicate key messages, demonstrate measurable impact, and support business development goals.
- Ensuring collaboration with other marketing departments
- for the rest: Expertise..., Strong analytical..., Exceptional communication..., Demonstrated ability..., Strategic thinking..., Data-driven..., Leadership..., Market insights..., Creativity..., Collaboration...
Then
- for education/experience items: Bachelor’s degree..., 10+ years..., maybe also "MBA preferred" is part of first bullet.
Then
- each duty.
Then