Director, Industry & Service Line Marketing

About the role

Withum is a place where talent thrives - where who you are matters. It’s a place of endless opportunities for growth. A place where entrepreneurial energy plus inclusive teamwork equals exponential results. Explore different industries. Learn new skills. Connect with our diverse teams of professionals to gain insight into the career you envision. Your Career Starts with You. Experience the Transformative Power of Withum Plus You - that’s the Power in the Plus!

Responsibilities

• Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
• Defining and articulating compelling industry value propositions that resonate with target audiences and differentiate the firm in the marketplace, founding in the brand messaging of the firm.
• Leading cross-functional planning to ensure alignment between marketing initiatives and business growth objectives.
• Owning the strategy and accountability around the execution of account-based marketing initiatives, ensuring alignment with industry growth and business objectives.
• Collaborating closely with practice leaders to identify key accounts and oversee the developments of multi-channel marketing plans strategized and executed by industry marketing team.
• Implementing ABM programs leveraging digital campaigns, content, and thought leadership to deepen engagement and advance the pipeline.
• Utilizing AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure program impact.
• Establishing and monitoring KPIs, providing actionable reporting to the CMO and CGO.
• Being a thought partner and drive the strategy and accountability around thought leadership initiatives, including content creation, speaking opportunities, and research reports that position the firm as a trusted advisor.
• Working collaboratively with the Thought Leadership Marketing leader
• Conducting ongoing market intelligence to identify trends, competitive insights, and growth opportunities.
• Leading a team that oversees the planning, execution, and measurement of multi-channel marketing campaigns across industries and services.
• Ensuring marketing campaigns effectively communicate key messages, demonstrate measurable impact, and support business development goals.
• Ensuring collaboration with other marketing departments (digital, communications, creative, events) for cohesive messaging and brand alignment.
• Being passionate about AI and proactively developing examples of how to leverage to streamline efficiencies.
• Championing the integration of advanced marketing technologies and automation to improve campaign performance and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 10+ years of progressive experience in marketing leading teams and managing cross-functional initiatives, with a focus