Director, Industry & Service Line Marketing
About the role
We are seeking a strategic, innovative, growth, and results-driven Director of Industry & Service Line Growth Marketing to lead a high-performing marketing team across key industries and services lines for a national accounting and advisory firm. This role oversees a team that is responsible for the development and execution of industry-specific and service line-focused marketing strategies designed to drive growth, strengthen positioning, enhance value propositions, and support pipeline development. The Director will serve as a strategic partner to the CGO and CMO and collaborate closely with other marketing departments to align campaigns, thought leadership, and account-based marketing initiatives with organizational objectives.
This role offers a unique opportunity to shape the marketing strategy for a leading professional services organization, working closely with leadership and driving growth across multiple industries and service lines. You will lead a talented team and contribute directly to the organization’s overall success.
Responsibilities
- Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
- Defining and articulating compelling industry value propositions that reson