Director, Industry & Service Line Marketing

About the role

We are seeking a strategic, innovative, growth, and results-driven Director of Industry & Service Line Growth Marketing to lead a high-performing marketing team across key industries and services lines for a national accounting and advisory firm. This role oversees a team that is responsible for the development and execution of industry-specific and service line-focused marketing strategies designed to drive growth, strengthen positioning, enhance value propositions, and support pipeline development. The Director will serve as a strategic partner to the CGO and CMO and collaborate closely with other marketing departments to align campaigns, thought leadership, and account-based marketing initiatives with organizational objectives.

Responsibilities

• Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
• Defining and articulating compelling industry value propositions that resonate with target audiences and differentiate the firm in the marketplace, founding in the brand messaging of the firm.
• Leading cross-functional planning to ensure alignment between marketing initiatives and business growth objectives.
• Owning the strategy and accountability around the execution of account-based marketing initiatives, ensuring alignment with industry growth and business objectives.
• Collaborating closely with practice leaders to identify key accounts and oversee the developments of multi-channel marketing plans strategized and executed by industry marketing team.
• Implementing ABM programs leveraging digital campaigns, content, and thought leadership to deepen engagement and advance the pipeline.
• Utilizing AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure program impact.
• Establishing and monitoring KPIs, providing actionable reporting to the CMO and CGO.
• Being a thought partner and drive the strategy and accountability around thought leadership initiatives, including content creation, speaking opportunities, and research reports that position the firm as a trusted advisor.
• Working collaboratively with the Thought Leadership Marketing leader
• Conducting ongoing market intelligence to identify trends, competitive insights, and growth opportunities.
• Leading a team that oversees the planning, execution, and measurement of multi-channel marketing campaigns across industries and services.
• Ensuring marketing campaigns effectively communicate key messages, demonstrate measurable impact, and support business development goals.
• Ensuring collaboration with other marketing departments (digital, communications, creative, events) for cohesive messaging and brand alignment.
• Being passionate about AI and proactively developing examples of how to leverage to streamline efficiencies.
• Championing the integration of advanced marketing technologies and automation to improve campaign performance and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 10+ years of progressive experience in marketing leading teams and managing cross-functional initiatives, with a focus on professional services or B2B growth marketing.
• Expertise in marketing strategy, campaign management, ABM, thought leadership, and market intelligence.
• Strong analytical skills with experience using AI-driven tools and marketing analytics platforms.
• Exceptional communication, collaboration, and leadership skills with the ability to influence senior stakeholders.
• Demonstrated ability to drive growth through innovative marketing strategies in complex industries.
• Strategic thinking and business acumen
• Data-driven decision-making
• Leadership and talent development
• Market insights and competitive awareness
• Creativity and innovation in marketing execution
• Collaboration across internal and external stakeholders

Benefits

In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. For additional information on our benefits, visit our website at https://www.withum.com/careers/.

Pay

The compensation range for this position is $140,000-$165,000, salary will vary based on candidate's location.