Director II – Digital Content and Marketing

Pay Grade: 405 | Days: 239 | FSLA Status: Exempt

Position Purpose

The Director of Digital Content and Marketing supports the creative strategy and marketing efforts for Fort Worth ISD, ensuring consistent, compelling, and brand-aligned communications across all platforms, including live school board meeting broadcasts streamed to the public; directs resources for studio and remote video production; manages the operation, programming, and scheduling of cable TV channel and web stream; oversees the district's video on demand.

Responsibilities

• Marketing
  • Designs and successfully executes an ambitious program that utilizes all forms of visual media and emerging digital content technology.
  • Organizes and manages teams to carry out project objectives.
  • Retrieves, researches, and analyzes metrics.
  • Collaborates with internal and external customers on projects and initiatives.
• Production
  • Performs shooting, editing, lighting, and producing for video projects.
  • Creates, uploads, converts, and posts video files to multiple delivery platforms.
  • Operates TV control room equipment during live board meetings/events.
  • Oversees EDTV channels with programming and scheduling.
  • Works with Communications staff to implement an online newsroom featuring Fort Worth ISD-specific content and promotional material.
  • Facilitates and provides technical and professional support for Advanced Media Programs in the District studio.
• Personnel Management
  • Develops work plans and schedules for assigned staff.
  • Selects, trains, supervises, and evaluates assigned staff and makes recommendations relative to assignment, retention, discipline, and dismissal.
  • Develops training options and/or improvement plans to ensure exemplary operation of the communications function.
• Websites
  • Supports the strategy, design, and continuous improvement of all public-facing Fort Worth ISD websites to ensure they are easy to navigate, forward-thinking, and responsive to the needs of staff, current families, and prospective families.
  • Monitors social media trends and analytics to inform strategy, improve engagement, and stay ahead of digital communication best practices.
  • Collaborates with departments and campuses to amplify important messages, events, and achievements through consistent, high-quality social media storytelling.
  • Collaborates with district leadership to ensure accurate, respectful, and timely communication that supports transparency, protects the district's reputation, and fosters trust within the community.
• Safety
  • Performs preventive maintenance on tools and equipment and ensures equipment is in safe operating condition.
  • Follows established safety procedures and techniques to perform job duties including lifting and climbing; operates tools and equipment according to established safety procedures.
  • Corrects unsafe conditions in work area and promptly reports any conditions that are not immediately correctable to supervisor and appropriate authorities who can rectify issues.
• Supervisory Responsibilities
  • Selects, trains, supervises, and evaluates staff, and makes recommendations relative to assignment, retention, discipline, and dismissal.
• Personal Work Relationships
  • All Fort Worth ISD employees must maintain a commitment to the District's mission, vision, and strategic goals.
  • Exhibits high professionalism, standards of conduct, and work ethic.
  • Demonstrates high-quality customer service; builds rapport/relationship with the consumer.
  • Demonstrates cultural competence in interactions with others; is respectful of co-workers; communicates and acts as a team player; promotes teamwork.
  • Responds and acts appropriately in confrontational situations.
• Other Duties as Assigned
  • Performs all job-related duties as assigned and in accordance with Board rules, policies, and regulations.
  • All employees are expected to comply with lawful directives in rare situations driven by need where a team effort is required.

Qualifications

• Education: Bachelor's degree from an accredited college or university in Marketing, Public Relations, Communications, Advertising, or a related field required.
• Experience: 6 years of work-related experience in project management, advertising, creative direction, website design, and organic and paid social media management.

Skills

• Knowledge of ASCAP/BMI licensing procedures and music packages and how they can be used in multimedia presentations.
• Knowledge of utilizing presentations on the Internet and understanding the strategic use of podcasting.
• Knowledge of the use of RSS and how to market the concept to both professional news operations and school district stakeholders.
• Knowledge of evolving platforms, algorithms, and content strategies to maximize engagement and visibility.
• Ability to produce live presentations from a remote truck in "breaking news" situations or orchestrate multi-camera productions from a major event.
• Ability to shoot video, edit and produce, and supervise and evaluate others who do the same.
• Ability to use software to create spreadsheets, databases, and perform word processing.
• Ability to organize and coordinate work.
• Ability to communicate effectively, both oral and written forms.
• Ability to engage in self-evaluation with regard to performance and professional growth.
• Ability to establish and maintain cooperative working relationships with others contacted in the course of work.

Travel Requirements

Travels to school district buildings and professional meetings as required.

Physical & Mental Demands

• Tools/Equipment Used: Standard office equipment, including computer and peripherals; communications and marketing equipment including digital/video camera, microphones/speakers, and props for events.
• Posture: Prolonged sitting and standing; occasional stooping, squatting, kneeling, bending, pushing/pulling, and twisting.
• Motion: Frequent repetitive hand motions, including keyboarding and use of mouse; occasional reaching; frequent walking.
• Lifting: Occasional light lifting and carrying (less than 15 pounds).
• Environment: Works in an office setting; may require occasional irregular and/or prolonged hours.
• Attendance: Regular and punctual attendance at the worksite is required for this position.
• Mental Demands: Maintains emotional control under stress; works with frequent interruptions.