Director I, Content (Hybrid)

The American Medical Association (AMA) is the nation's largest professional association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best.

About the role

This hybrid position (3 days a week in the Chicago office) leads content development, publishing, and convening/learning opportunities (e.g., workshops, conferences, summits) to drive audience growth and engagement for the AMA’s Professional Satisfaction & Practice Sustainability (PS2) business unit, including the AMA STEPS Forward® Program. The role works closely with the Activation Director and physician faculty on organizational well-being initiatives across large convenings and 1:1 advisory engagements with health systems.

Responsibilities

• Planning & Budget
  • Develops long-term and operational plans for PS2 activation content and convening/learning opportunities aligning with business objectives and customer requirements.
  • Aligns content production, publishing, channel, and convening/learning strategy with data and business objectives to ensure impact and proper budget allocation.
  • Manages department content production and convening/learning budget.
  • Oversees vendor/contractor relationships, including selection, contracting, and payment processing with support from PS2 administrative staff.
  • Oversees PS2 data collection, analysis, and reporting—including KPI reports, dashboards, and leadership presentations—and uses data to recommend improvements, new content creation, and repackaging to meet business unit goals.
• Content Development & Publishing
  • Oversees selection and prioritization of content for the PS2 publishing pipeline in collaboration with the PS2 Leadership team.
  • Oversees the development of practical activation resources for diverse audiences.
  • Develops evaluation criteria for new and existing content to ensure relevant, up-to-date resources.
  • Establishes processes, develops project plans, and directs staff/resource allocation to align content with AMA editorial and brand standards and business unit goals.
  • Identifies continuous improvement opportunities and creates unit efficiencies.
  • Performs site audits of PS2 content with Marketing and Membership Experience (MMX) and Ed Center editorial teams, making recommendations for enhancements.
  • Manages CME certification process for PS2 educational resources in collaboration with AMA Ed Center.
  • Collaborates with PS2 team members, MMX, and other AMA business units to develop a cohesive content strategy across platforms (e.g., web, podcasts, webinars) and align content with AMA Organizational Biopsy® and Joy in Medicine™ Health System Recognition Programs.
  • Leads day-to-day management and operations of PS2 content development and convening/learning opportunities, including repackaging and crosslinking.
• Learning, Convening, and Facilitation
  • Oversees educational programming for PS2’s convening opportunities (e.g., CWO Forum, Product Advisory Council, learning collaboratives) in partnership with the Sr. Manager of Learning Design.
  • Partners with physician faculty and internal stakeholders to customize reusable facilitation and didactic materials.
  • Collaborates with Activation Director, physician faculty, and MMX on 1:1 facilitation coaching and enablement with health systems.
  • Oversees speaker and presenter preparation and coaching to strengthen facilitation and presentation skills.
• People Management
  • Leads, mentors, and provides management oversight for staff, including setting objectives and evaluating performance.
  • Fosters a collaborative team environment and supports staff career development.
• May include other responsibilities as assigned.

Requirements

• Bachelor’s degree required.
• 10+ years of experience leading educational content development, publishing, and event development/planning/management.
• 3+ years of staff management experience, with proven ability to lead full-time and contract creatives and producers.
• Exceptional writing and editing skills with keen attention to detail.
• Demonstrated analytical and data-driven approach to issues.
• Experience with Google Analytics and knowledge of SEO best practices.
• Ability to collaborate across disciplines in a matrixed organization while being self-motivated.
• Demonstrated success in applying adult learning concepts, technologies, and evaluation practices to deliver and assess learning and user experience.
• Passionate storyteller with the ability to simplify complex topics into easily consumable content.
• Experience or familiarity with health systems, physician leadership, and/or organizational well-being preferred.
• Experience managing budgets and strong time and project management skills.
• Experience creating content for practice improvement and/or clinician audiences preferred; exposure to organized medicine and related organizations is a plus.

Pay

This is an exempt position with a salary range of $128,906 - $174,241. An employee’s pay within the range will be determined by factors including business considerations, geographical location, and candidate qualifications such as skills, education, and experience. Employees are also eligible to participate in an incentive plan.

Benefits

To learn more about the American Medical Association’s benefits offerings, click here.