Director, Content
maybe under About the role or as a separate paragraph. But we must not create sections without real content. We can include a paragraph about location within About the role or as a separate
after About the role heading? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So location can be a short
. Probably after About the role heading we can have a paragraph with location. We need to remove boilerplate: Equal Opportunity Statement, etc. Also remove "What You'll Do" heading? Actually we need to use
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. The posting already has "About The Role" heading; we keep that as . Then "What You'll Do" corresponds to Responsibilities. So we make Responsibilities
and put the bullet list of duties.
Then "You should apply if this sounds like you" corresponds to Requirements/Qualifications/Skills. We can combine into one section maybe Requirements. But we have multiple possible headings; we should only emit sections when there is real content. We could have Requirements
and list the bullet points.
We should not create Benefits, Pay, Schedule sections because none present.
We need to use - for any list of duties/requirements/benefits. So we need to convert the responsibilities paragraphs into list items. The responsibilities section includes multiple bullet-like sentences; we can turn each into
- . Similarly for requirements.
We must preserve ALL substantive information; do not invent or summarize away detail. So we need to capture all points.
Let's extract responsibilities:
From "What You'll Do" section:
- Brand Narrative: Define and defend what Darkroom and Shadow say. Own the positioning arguments, the category bet, and the point of view that shows up everywhere else.
- Funnel & Strategy: Work with the VP of Marketing on how content builds pipeline: which channels, which offers, which lead magnets, and what the content has to do at each stage. You help build the model, then you feed it.
- LinkedIn & Video: Build our LinkedIn engine across the company page and our executives' accounts, including video made for the feed it runs in. This is where our buyers spend their day and where we have the most ground to take.
- Creator Strategy & Briefs: Decide who we work with and what they make. Source creators, negotiate the partnerships, write the briefs, and set the strategy between a wide roster and a small group of anchor creators. Marketing Ops handles the CRM, deadlines, content collection and reporting.
- Email & Newsletter: Own what goes into our newsletter and to our list. Marketing Ops handles deployment. The thinking, the cadence, and the reason anyone opens it are yours.
- Shadow Content: Take Shadow's content from scattered to a funnel: posts into webinars and lead magnets into signups. Product marketing for a platform that sells to operators.
- Paid Copy: Partner with our designer, video editor and performance team on the words behind our ads, so the organic and creator assets that work become the ads that work.
- Editorial Direction: Brief the team, review the work, and hold a consistent standard across every surface both brands touch.
- Events & Moments: Turn our NYC office, our activations, and our press into content programs instead of one-off posts.
- Measurement: Work with Marketing Ops on the weekly scoreboard: reach, follower growth, earned media value, and how content traffic converts.
That's the list.
Now requirements:
From "You should apply if this sounds like you":
- 5+ years in content, brand, or creator marketing, from an agency or a commerce brand, with B2B or pipeline accountability.
- SaaS or martech experience is a plus.
- You have owned content that was accountable to a business number.
- You can explain how a post becomes traffic, becomes a conversion, becomes a lead, and you have been graded at the end of that chain.
- If content has always been someone else's funnel, this role is not for you.
- You know this world. DTC, e-commerce, performance marketing, social commerce, AI tooling.
- You can write about TikTok Shop, retention, or attribution without a briefing and without getting it wrong.
- You have sourced, negotiated with, and briefed creators yourself.
- You know what separates a brief that produces something usable from one that wastes everybody's month.
- You have a public track record. A newsletter, bylines, a brand account you grew, a campaign that landed, a term you helped popularize. Send the link.
- You get output out of people who don't report to you, and you can give a designer or an editor feedback that makes the next version better.
- You arrive with a list. In the first interview, we will ask what you would change about our LinkedIn, our newsletter, and our creator content. We expect specifics.
- You already work with Claude, ChatGPT, or similar daily and have shipped real work with them. We are a Claude-first company.
- Hard disqualifiers:
- No published writing or no portfolio link.
- Never sourced or briefed a creator yourself.
- Content experience with no accountability for pipeline.
We need to include all that. Should we keep the hard disqualifiers as part of requirements? Yes.
Now location paragraph: "This is a New York-based role operating in the EST Time Zone, hybrid out of our new NYC office, and all business is conducted 100% in English."
We can put that as a
after the About the role heading.
Now we need to output only HTML fragment, no /, no markdown fences.
Thus:
About the role
This is a New York-based role operating in the EST Time Zone, hybrid out of our new NYC office, and all business is conducted 100% in English.
We're looking for a senior content leader to own the voice of two brands: Darkroom, our growth marketing agency, and Shadow, our AI commerce platform. Ad Age recently described us as "if Omnicom was rebuilt on AI." Your job is to turn a line like that into an argument the market repeats back to us. The split is roughly 80% Darkroom, 20% Shadow. We are making a category bet on the forward-deployed marketer, the operator who sits inside a business and builds with AI rather than briefing the work out. We intend to make that a term of art through Darkroom: the article, the LinkedIn engine, the video, the webinars, the press. You own that campaign end to end. You'll report to our VP of Marketing, who sets direction and makes the calls. You'll help shape the thinking behind it: how content maps to the funnel, which channels carry which offers, and what actually turns attention into pipeline. Then you build the content that proves it. Our marketing operations manager owns the calendar, the publishing, and the deployment. You make the content that fills all of it, across LinkedIn, video, email, paid, and creator, and you brief our designer, video editor, and SEO specialist so one idea becomes a post, a video, an email, and an ad in the same week. This isn't a writing-only role. Alongside content, you own the creative half of the creator program: who we work with, what we ask them to make, and the call on whether we go wide with many creators or deep with a few. You source and negotiate the partnerships and write the briefs. Marketing Ops runs the admin behind it. Creator content is one of our two strongest lead sources today and the one with the most room left in it.
Then Responsibilities:
Responsibilities
- Brand Narrative: Define and defend what Darkroom and Shadow say. Own the positioning arguments, the category bet, and the point of view that shows up everywhere else.
- Funnel & Strategy: Work with the VP of Marketing on how content builds pipeline: which channels, which offers, which lead magnets, and what the content has to do at each stage. You help build the model, then you feed it.
- LinkedIn & Video: Build our LinkedIn engine across the company page and our executives' accounts, including video made for the feed it runs in. This is where our buyers spend their day and where we have the most ground to take.
- Creator Strategy & Briefs: Decide who we work with and what they make. Source creators, negotiate the partnerships, write the briefs, and set the strategy between a wide roster and a small group of anchor creators. Marketing Ops handles the CRM, deadlines, content collection and reporting.
- Email & Newsletter: Own what goes into our newsletter and to our list. Marketing Ops handles deployment. The thinking, the cadence, and the reason anyone opens it are yours.
- Shadow Content: Take Shadow's content from scattered to a funnel: posts into webinars and lead magnets into signups. Product marketing for a platform that sells to operators.
- Paid Copy: Partner with our designer, video editor and performance team on the words behind our ads, so the organic and creator assets that work become the ads that work.
- Editorial Direction: Brief the team, review the work, and hold a consistent standard across every surface both brands touch.
- Events & Moments: Turn our NYC office, our activations, and our press into content programs instead of one-off posts.
- Measurement: Work with Marketing Ops on the weekly scoreboard: reach, follower growth, earned media value, and how content traffic converts.
Then Requirements (maybe combine Requirements/Qualifications/Skills into one section). Since we have content for requirements, we can use Requirements
and list.
Requirements
- 5+ years in content, brand, or creator marketing, from an agency or a commerce brand, with B2B or pipeline accountability.
- SaaS or martech experience is a plus.
- You have owned content that was accountable to a business number.
- You can explain how a post becomes traffic, becomes a conversion, becomes a lead, and you have been graded at the end of that chain.
- If content has always been someone else's funnel, this role is not for you.
- You know this world: DTC, e-commerce, performance marketing, social commerce, AI tooling.
- You can write about TikTok Shop, retention, or attribution without a briefing and without getting it wrong.
- You have sourced, negotiated with, and briefed creators yourself.
- You know what separates a brief that produces something usable from one that wastes everybody's month.
- You have a public track record: a newsletter, bylines, a brand account you grew, a campaign that landed, a term you helped popularize. Send the link.
- You get output out of people who don't report to you, and you can give a designer or an editor feedback that makes the next version better.
- You arrive with a list. In the first interview, we will ask what you would change about our LinkedIn, our newsletter, and our
Responsibilities
and put the bullet list of duties. Then "You should apply if this sounds like you" corresponds to Requirements/Qualifications/Skills. We can combine into one section maybe Requirements. But we have multiple possible headings; we should only emit sections when there is real content. We could haveRequirements
and list the bullet points. We should not create Benefits, Pay, Schedule sections because none present. We need to use- for any list of duties/requirements/benefits. So we need to convert the responsibilities paragraphs into list items. The responsibilities section includes multiple bullet-like sentences; we can turn each into
- . Similarly for requirements.
We must preserve ALL substantive information; do not invent or summarize away detail. So we need to capture all points.
Let's extract responsibilities:
From "What You'll Do" section:
- Brand Narrative: Define and defend what Darkroom and Shadow say. Own the positioning arguments, the category bet, and the point of view that shows up everywhere else.
- Funnel & Strategy: Work with the VP of Marketing on how content builds pipeline: which channels, which offers, which lead magnets, and what the content has to do at each stage. You help build the model, then you feed it.
- LinkedIn & Video: Build our LinkedIn engine across the company page and our executives' accounts, including video made for the feed it runs in. This is where our buyers spend their day and where we have the most ground to take.
- Creator Strategy & Briefs: Decide who we work with and what they make. Source creators, negotiate the partnerships, write the briefs, and set the strategy between a wide roster and a small group of anchor creators. Marketing Ops handles the CRM, deadlines, content collection and reporting.
- Email & Newsletter: Own what goes into our newsletter and to our list. Marketing Ops handles deployment. The thinking, the cadence, and the reason anyone opens it are yours.
- Shadow Content: Take Shadow's content from scattered to a funnel: posts into webinars and lead magnets into signups. Product marketing for a platform that sells to operators.
- Paid Copy: Partner with our designer, video editor and performance team on the words behind our ads, so the organic and creator assets that work become the ads that work.
- Editorial Direction: Brief the team, review the work, and hold a consistent standard across every surface both brands touch.
- Events & Moments: Turn our NYC office, our activations, and our press into content programs instead of one-off posts.
- Measurement: Work with Marketing Ops on the weekly scoreboard: reach, follower growth, earned media value, and how content traffic converts.
That's the list.
Now requirements:
From "You should apply if this sounds like you":
- 5+ years in content, brand, or creator marketing, from an agency or a commerce brand, with B2B or pipeline accountability.
- SaaS or martech experience is a plus.
- You have owned content that was accountable to a business number.
- You can explain how a post becomes traffic, becomes a conversion, becomes a lead, and you have been graded at the end of that chain.
- If content has always been someone else's funnel, this role is not for you.
- You know this world. DTC, e-commerce, performance marketing, social commerce, AI tooling.
- You can write about TikTok Shop, retention, or attribution without a briefing and without getting it wrong.
- You have sourced, negotiated with, and briefed creators yourself.
- You know what separates a brief that produces something usable from one that wastes everybody's month.
- You have a public track record. A newsletter, bylines, a brand account you grew, a campaign that landed, a term you helped popularize. Send the link.
- You get output out of people who don't report to you, and you can give a designer or an editor feedback that makes the next version better.
- You arrive with a list. In the first interview, we will ask what you would change about our LinkedIn, our newsletter, and our creator content. We expect specifics.
- You already work with Claude, ChatGPT, or similar daily and have shipped real work with them. We are a Claude-first company.
- Hard disqualifiers:
- No published writing or no portfolio link.
- Never sourced or briefed a creator yourself.
- Content experience with no accountability for pipeline.
We need to include all that. Should we keep the hard disqualifiers as part of requirements? Yes.
Now location paragraph: "This is a New York-based role operating in the EST Time Zone, hybrid out of our new NYC office, and all business is conducted 100% in English."
We can put that as a
after the About the role heading. Now we need to output only HTML fragment, no /, no markdown fences. Thus:
About the role
This is a New York-based role operating in the EST Time Zone, hybrid out of our new NYC office, and all business is conducted 100% in English.
We're looking for a senior content leader to own the voice of two brands: Darkroom, our growth marketing agency, and Shadow, our AI commerce platform. Ad Age recently described us as "if Omnicom was rebuilt on AI." Your job is to turn a line like that into an argument the market repeats back to us. The split is roughly 80% Darkroom, 20% Shadow. We are making a category bet on the forward-deployed marketer, the operator who sits inside a business and builds with AI rather than briefing the work out. We intend to make that a term of art through Darkroom: the article, the LinkedIn engine, the video, the webinars, the press. You own that campaign end to end. You'll report to our VP of Marketing, who sets direction and makes the calls. You'll help shape the thinking behind it: how content maps to the funnel, which channels carry which offers, and what actually turns attention into pipeline. Then you build the content that proves it. Our marketing operations manager owns the calendar, the publishing, and the deployment. You make the content that fills all of it, across LinkedIn, video, email, paid, and creator, and you brief our designer, video editor, and SEO specialist so one idea becomes a post, a video, an email, and an ad in the same week. This isn't a writing-only role. Alongside content, you own the creative half of the creator program: who we work with, what we ask them to make, and the call on whether we go wide with many creators or deep with a few. You source and negotiate the partnerships and write the briefs. Marketing Ops runs the admin behind it. Creator content is one of our two strongest lead sources today and the one with the most room left in it.
Then Responsibilities:Responsibilities
- Brand Narrative: Define and defend what Darkroom and Shadow say. Own the positioning arguments, the category bet, and the point of view that shows up everywhere else.
- Funnel & Strategy: Work with the VP of Marketing on how content builds pipeline: which channels, which offers, which lead magnets, and what the content has to do at each stage. You help build the model, then you feed it.
- LinkedIn & Video: Build our LinkedIn engine across the company page and our executives' accounts, including video made for the feed it runs in. This is where our buyers spend their day and where we have the most ground to take.
- Creator Strategy & Briefs: Decide who we work with and what they make. Source creators, negotiate the partnerships, write the briefs, and set the strategy between a wide roster and a small group of anchor creators. Marketing Ops handles the CRM, deadlines, content collection and reporting.
- Email & Newsletter: Own what goes into our newsletter and to our list. Marketing Ops handles deployment. The thinking, the cadence, and the reason anyone opens it are yours.
- Shadow Content: Take Shadow's content from scattered to a funnel: posts into webinars and lead magnets into signups. Product marketing for a platform that sells to operators.
- Paid Copy: Partner with our designer, video editor and performance team on the words behind our ads, so the organic and creator assets that work become the ads that work.
- Editorial Direction: Brief the team, review the work, and hold a consistent standard across every surface both brands touch.
- Events & Moments: Turn our NYC office, our activations, and our press into content programs instead of one-off posts.
- Measurement: Work with Marketing Ops on the weekly scoreboard: reach, follower growth, earned media value, and how content traffic converts.
Requirements
and list.Requirements
- 5+ years in content, brand, or creator marketing, from an agency or a commerce brand, with B2B or pipeline accountability.
- SaaS or martech experience is a plus.
- You have owned content that was accountable to a business number.
- You can explain how a post becomes traffic, becomes a conversion, becomes a lead, and you have been graded at the end of that chain.
- If content has always been someone else's funnel, this role is not for you.
- You know this world: DTC, e-commerce, performance marketing, social commerce, AI tooling.
- You can write about TikTok Shop, retention, or attribution without a briefing and without getting it wrong.
- You have sourced, negotiated with, and briefed creators yourself.
- You know what separates a brief that produces something usable from one that wastes everybody's month.
- You have a public track record: a newsletter, bylines, a brand account you grew, a campaign that landed, a term you helped popularize. Send the link.
- You get output out of people who don't report to you, and you can give a designer or an editor feedback that makes the next version better.
- You arrive with a list. In the first interview, we will ask what you would change about our LinkedIn, our newsletter, and our