Director, Content

The Professional Women's Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion, on and off the ice.

About the role

We are seeking a Director, Content to lead the league's storytelling strategy, editorial vision, and content ecosystem. Reporting to the Senior Director, Brand Marketing, this role translates league priorities, business objectives, and audience insights into an integrated content strategy that grows fandom, strengthens brand affinity, and elevates the PWHL across all touchpoints. The ideal candidate is a strategic storyteller with exceptional editorial instincts, a deep understanding of sports fandom and digital content, and the ability to connect brand, marketing, and business objectives through compelling content experiences.

This is a full-time position offering a pay range of $110,000 to $120,000 USD/CAD annually. Applicants must be legally authorized to work in their country of residence (United States or Canada).

Responsibilities

• Develop and own the league-wide content strategy, aligning storytelling with brand, marketing, audience growth, and business objectives.
• Define the editorial vision, content architecture, and narrative framework that guides storytelling across all owned channels.
• Shape and lead the league's integrated storytelling approach across social media, editorial, video, digital platforms, SEO, and emerging channels.
• Develop season-long storytelling plans that elevate players, rivalries, tentpole events, league initiatives, and fan culture.
• Oversee and mentor the league's social media function through the Senior Manager, Social Media.
• Lead cross-functional storytelling planning across Growth Marketing, Video Production, Broadcast, Communications, Partnerships, Community Impact, and Team Business Operations.
• Define KPIs and success metrics for the league's content ecosystem and translate performance data into actionable recommendations.
• Monitor industry trends, platform evolution, and audience behavior to continually evolve the league's content strategy.

Requirements

• 7+ years of experience in content strategy, editorial, brand storytelling, or digital media.
• Experience developing integrated content strategies for a national or global sports property, entertainment brand, media company, or consumer brand.
• Proven ability to translate business objectives into audience-first content strategies.
• Experience managing and developing high-performing teams.
• Strong understanding of SEO principles and content optimization within a multi-channel storytelling strategy.
• Deep understanding of digital media, social platforms, audience behavior, and evolving content trends.
• Experience measuring content performance and translating insights into strategic recommendations.
• Flexibility to work evenings, weekends, and holidays as required, and ability to travel as needed.

Preferred Qualifications

• Strong understanding of the women's sports landscape and a passion for advancing visibility and storytelling in the space.
• Deep understanding of the PWHL, its athletes, teams, and fan community.
• Experience collaborating directly with athletes, talent, or influencers.
• Experience launching or scaling content strategies for emerging brands, leagues, or media properties.

Schedule

This is a remote role requiring flexibility to work evenings, weekends, and holidays as dictated by event and season schedules. Travel is required as needed.