Director, HCP Marketing - Medical Education and KOL Strategy, Alzheimer’s Disease Psychosis

About the role

Bristol Myers Squibb is building a leading Neuroscience franchise focused on addressing areas of significant unmet need across serious neuropsychiatric and neurodegenerative diseases. The Director, HCP Marketing, Medical Education, & KOL Strategy, Alzheimer’s Disease Psychosis (ADP) will develop and execute the U.S. KOL engagement strategy, medical‑education programming, peer‑to‑peer promotional activities, and congress commercial strategy for the anticipated launch of ADP, a potential first‑in‑class, first‑approved treatment for Alzheimer’s disease psychosis.

This role owns how BMS’s pre‑ and post‑launch disease and product education reaches external stakeholders—through the right thought leaders, at the right scientific forums, and via professionally executed promotional and educational programs that drive meaningful shifts in HCP understanding and behavior.

Responsibilities

• KOL Engagement Strategy & Execution
  • Develop and own the annual U.S. KOL engagement plan for ADP, including identification and tiered prioritization of thought leaders across psychiatry, neurology, geriatrics, geriatric psychiatry, primary care, and long‑term‑care (LTC) settings.
  • Build and manage trusted, long‑term relationships with priority KOLs and emerging thought leaders, positioning BMS as a credible, science‑forward partner.
  • Partner closely with Medical Affairs (MSL team and Medical Directors) to ensure commercial and medical KOL engagement is coordinated, compliant, and mutually reinforcing.
  • Plan and execute commercial KOL programs such as advisory boards, promotional speaker development, and peer‑to‑peer educational events, capturing timely insights for brand strategy.
  • Develop and maintain a KOL governance model, including goal‑setting, tracking, and performance evaluation.
• Congress Planning & Execution
  • Own the end‑to‑end U.S. commercial congress strategy and execution for ADP across pre‑launch and post‑launch timeframes, covering priority medical congresses (e.g., ADPD, IPA, AAIC, GAPNA, ASCP, GSA, ADCD, CTAD).
  • Define and execute BMS’s commercial presence, messaging objectives, booth strategy, and HCP engagement activations aligned to market‑shaping goals.
  • Partner with Medical Affairs on symposia, CME programming, and scientific presentations to integrate commercial and medical objectives.
  • Manage all congress‑related logistics, vendor relationships, and activities on time, on budget, and in full compliance.
  • Capture and synthesize insights from congress interactions and feed them back into brand strategy and planning cycles.
• Medical Education & Professional Promotion
  • Develop and manage the professional promotional medical‑education strategy for ADP, including peer‑to‑peer programs, speaker‑bureau development, and HCP‑facing educational content.
  • Oversee the development, review, and deployment of promotional and educational materials, ensuring scientific accuracy, message consistency, and compliance.
  • Ensure medical‑education programming is directly tied to the brand’s strategic imperatives and drives HCP behavioral change.
  • Identify opportunities to leverage platforms such as symposia, speaker programs, and digital CME.
  • Manage agency and vendor relationships, budget oversight, and performance accountability for medical‑education execution.
• Cross‑Functional Collaboration & Operational Excellence
  • Collaborate with Medical Affairs, Advocacy, Marketing, Commercial Operations, and Legal/Regulatory/Compliance to ensure alignment and execution excellence.
  • Contribute to brand planning processes by providing insights from KOL interactions, congress activity, and medical‑education programming.
  • Establish a working cadence with cross‑functional partners to drive execution, manage dependencies, and integrate field insights.
  • Own program budgets and forecasting for KOL engagement, congress, and medical‑education workstreams, ensuring financial accountability and regulatory compliance.
  • Build a positive, collaborative, high‑performance team environment consistent with BMS values.

Qualifications

• BA/BS required; life‑sciences degree or equivalent desirable; MBA or graduate degree preferred.
• Minimum 8 years of progressive pharmaceutical/biopharmaceutical commercial experience, with demonstrated experience in professional promotion, KOL engagement, medical education, and/or congress strategy.
• Proven track record of developing and executing KOL engagement plans, speaker‑bureau programs, peer‑to‑peer educational initiatives, and congress strategy in a specialty or complex disease area.
• Experience leading advisory boards, speaker training, and HCP engagement forums; ability to build trusted external relationships with KOLs.
• Success with launching a brand or major indication preferred.
• Functional experience within neuroscience, psychiatry, geriatrics, or Alzheimer’s disease strongly preferred.
• Strong understanding of promotional review processes and the legal, regulatory, and compliance requirements governing HCP engagement.
• Excellent organizational, financial, and communication skills; ability to manage multiple programs simultaneously and present to senior leadership.
• Demonstrated ability to create an inclusive, energizing culture consistent with BMS values.
• Willingness to travel domestically ≈ 25 % (key congresses, KOL meetings, and customer‑facing engagement).

Compensation

Princeton, NJ – US: $196,950 – $238,661 base salary for full‑time employees. Additional discretionary incentive cash and stock opportunities may be available. Pay is determined thoughtfully based on role, skills, location, schedule, and experience, guided by pay‑equity principles and applicable laws.

Benefits

Eligible employees may participate in comprehensive benefit plans, including wellbeing support, retirement and financial‑protection benefits, and medical, dental, vision, life, and disability insurance. U.S. exempt employees receive Flexible Time Off (no set accrual limit) plus 11 paid company holidays. Non‑exempt employees, RayzeBio employees, and those in Puerto Rico receive 160 hours of paid vacation annually, 11 paid holidays, and 3 optional holidays. Additional time‑off options include paid sick leave, up to two paid volunteer days per year, summer‑hours flexibility, and various leaves of absence (medical, parental, caregiver, bereavement, military). All U.S. employees enjoy an annual Global Shutdown between Christmas Day and New Year’s Day.

How we work

BMS roles are organized into four work models: site‑essential, site‑by‑design, field‑based, and remote‑by‑design. The model assigned to this position aligns with its core responsibilities. For details, see the “Ways of Working” information on the BMS careers site.