Associate Director, HCP Marketing, Alzheimer’s Disease

Essential Functions / Key Responsibilities

• Lead the development and execution of HCP-facing marketing materials aligned with overall brand strategy and objectives
• Translate brand strategy into impactful, compliant, and clinically relevant promotional content to educate Neurologists
• Own implementation of marketing programs, including tracking performance, analyzing results, and optimizing tactics based on data-driven insights
• Serve as the primary marketing partner to the field team, gathering insights from customer interactions to refine materials and identify unmet needs
• Manage multiple cross-functional projects simultaneously, ensuring delivery on time, within scope, and consistent with strategic priorities
• Collaborate with internal stakeholders (Medical, Sales, Regulatory, etc.) to ensure execution and high-quality outcomes
• Lead analysis of market research data to identify growth opportunities and business needs
• Foster relationships with key stakeholders to develop brand strategies; ensure alignment of all efforts within the broader strategic direction of Eisai
• Champion AD innovation and strategic investment opportunities that advance the business and serve to fulfill our mission of human health care (hhc)
• Represent the brand with internal and external stakeholders, including Global and Regional colleagues

Qualifications

• Bachelor's degree in related field (Master's preferred) with 8+ years of brand marketing or managed markets experience in pharma/biotech industry
• OR a combination of equivalent education and experience
• Proven experience in sales/marketing in applicable therapeutic area (neurology), leading medical, legal and regulatory approval process for promotional programs, preferred
• Some experience with market research processes to develop deep customer insights
• Project management experience driving complex initiatives in collaboration with key cross-functional stakeholders (internal & external), including tracking and managing budgets and resources
• Some experience mentoring and training team members on brand/marketing activities and procedures
• Proven performance in earlier role
• Must be able to travel up to 30%
• This position is hybrid based in Nutley, NJ three days in office per week (Tuesday, Wednesday and Thursday)

Skills

• Communication & Cross-functional Influence
• Critical Thinking & Business Agility
• Customer Engagement
• Marketing Fundamentals
• Mentoring/ People Development
• Omnichannel Strategy
• Product / Business Knowledge
• Project Mgmt. / Data Analytics

Pay

The annual base salary range for the Associate Director, HCP Marketing, Alzheimer’s Disease is from $189,000 - $248,000. Under current guidelines, this position is eligible to participate in: Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan. Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills.