Associate Director/Director, Long Term Care Marketing (Alzheimer's Disease Agitation)

About the role

Axsome Therapeutics is seeking an Associate Director/Director, Long Term Care Marketing. This role is responsible for developing and executing strategy and tactics for the launch of Alzheimer’s Disease Agitation in key channels such as LTC. The Marketer will develop and execute both personal and non-personal promotion tactical plans in line with brand strategies. This role will collaborate cross functionally with Market Access, Regional Marketing, Patient Marketing, Patient Support Services, Sales, Market Access, Data & Market Analytics, as well as other internal and external partners.

Job Responsibilities and Duties

• Work cross-functionally to adapt the launch strategy for Alzheimer’s Disease Agitation to maximize potential in key channels
• Partner with Market Access, Market Insights, Medical Affairs, and Regional Marketing to develop and align tailored marketing messages, tactics, and resources for each channel of business
• Lead Legal / Regulatory / Medical review of all channel-specific materials
• Lead strategy for national society interactions and congress meetings by channel
• Collaborate with multiple external agencies including creative, digital, media, and P2P
• Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate effectiveness of specific channel promotion initiatives
• Identify strategic market opportunities and make recommendations to enhance brand penetration into key channels
• Manage timelines and budgets in accordance with brand plan

Requirements / Qualifications

• BA or BS, advanced degree preferred
• 8-10 years of experience in the pharmaceutical industry including a minimum of 6 years in marketing
• Experience in leading the successful development and creation of LTC marketing content
• Strong personal drive, highly collaborative, problem solver that exhibits strategic insight and innovative agility
• Ability to meet multiple deadlines across a variety of projects with a high degree of accuracy and efficiency
• Demonstrated ability to achieve results in a highly matrixed organization
• Ability to work on site Monday, Tuesday & Thursday