Director, HCP Marketing – Long Term Care Strategy, Alzheimer’s Disease Psychosis

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real content. We need to parse the posting. First, there is a summary paragraph about BMS culture etc. That could be "About the role" or maybe "About the role" is appropriate. The posting includes a "Summary" section describing the role. We'll treat that as About the role. Then "Responsibilities" section: there is a heading "Responsibilities" and then a list of bullet points (though they are sentences separated by periods). We need to output

• for any list of duties/requirements/benefits. So we need to extract each bullet as
• . The responsibilities are a long paragraph with many sentences separated by periods. We need to split into list items. Probably each sentence is a responsibility. We'll split at periods that end a sentence (but careful with abbreviations). We'll approximate. Then "Qualifications" heading: there is a "Qualifications" section with bullet-like lines. We'll output
  • . Also there is "Compensation Overview" with pay range. That's Pay section. We'll include Pay. Also "Benefits" section: there is a Benefits paragraph. We'll include Benefits. Also "How We Work" maybe not needed as not requested headings. Not required. Also "Supporting People With Disabilities", "Candidate Rights", "Data Protection" etc are boilerplate to remove. Also "Domestic travel required (~25%)" appears twice; we can include in Qualifications maybe as a bullet? Actually it's under Qualifications after "Ability to travel domestically approximately 25%". That's a qualification. We'll include as a bullet. Also "Compensation Overview" includes pay range; we need Pay section. Also "Benefits" includes description. We should not repeat job title as heading. No Job ID/requisition as heading. We need to output only HTML fragment, no /, no markdown fences. Let's extract content. First, About the role: The initial paragraph before "Summary": "At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it." Then "Summary Bristol Myers Squibb is building a leading Neuroscience franchise focused on addressing areas of significant unmet need across serious neuropsychiatric and neurodegenerative diseases. We are seeking a dynamic, strategic, and experienced Director, HCP Marketing – Long Term Care Strategy to join the US Neuroscience Commercial team supporting Alzheimer’s Disease Psychosis (ADP). This role is a critical driver of our Long-Term Care (LTC) go-to-market launch strategy, responsible for uncovering key LTC customer insights and identifying marketplace needs to maximize access, increase education around diagnosis and treatment, and build a consistent approach to engaging key LTC customers — including professional associations, pharmacy organizations, skilled nursing facilities (SNFs), assisted living facilities, memory clinics, and LTC HCP treatment influencers and decision makers. This role will support the investigational indication (Alzheimer's Disease Psychosis – ADP), which is currently under development and has not yet been approved by the FDA. The Director, HCP Marketing, Long-term Care (LTC) Strategy will report to the Alzheimer’s HCP Lead and drive the development of the overall long-term care market strategy of the brand while leading the management and execution of LTC marketing tactics, plans and activities to promote the brand to LTC healthcare stakeholders. This role is responsible for customizing materials and resources for the LTC market, while ensuring alignment with the overall brand strategy, and regulatory standards. This marketer will deliver impactful communications that meaningfully engage key LTC market stakeholders and will play a key leadership role within the marketing team. This role will partner across key internal cross functional areas (i.e., field leadership, regional marketing, medical, regulatory, legal, compliance, market access, customer experience, marketing operations, training, sales, etc.) to execute the marketing programs and tactics identified in the brand and launch plan." We can combine the initial paragraph and the Summary as About the role. Now Responsibilities: The section after "Responsibilities" heading includes a long paragraph with many responsibilities separated by periods. Let's extract each sentence. The text after "Responsibilities" heading: "Responsible for uncovering key LTC customer insights and identifying marketplace needs to maximize access, increase education around diagnosis and treatment, and to build a consistent approach to interact with key Long-Term Care (LTC) customers, including professional associations, pharmacy organizations, skilled nursing facilities, assisted living facilities, memory clinics and the LTC HCP treatment influencers and decision makersBased on insights, lead the development and execution of LTC marketing initiatives, educational materials and resources designed to inform, and support LTC healthcare providers working in and supporting residents in LTC facilities, including physicians, pharmacists, nursing, and administrators.Partner with the Director of Medical Education and KOL Strategy and Medical Affairs to coordinate the LTC speaker program plans, including speaker identification, onboarding, and ongoing management.Working with key stakeholders, develop scientifically accurate, compliant, and brand-aligned LTC speaker content and materials that emphasize safety, empathy, and resident-focused storytelling.Serve as the primary marketing liaison to the field teams for the LTC setting, ensuring alignment between LTC marketing initiatives and field-based LTC HCP engagement efforts designed to promote growth of the brand.Directs the development of strategic LTC marketing programs for inclusion in the brand plans, determines metrics for LTC program success, and evaluates performance against metrics including contributions to the development and evolution of message strategy based upon in-depth analytics and ROI analysis.Leads the LTC investments with a strong attention to detail for continuing launch excellence.Manages within the established US LTC promotional budget for assigned products.Represents the department as a member of cross-functional project teams providing guidance, insight, and recommendations relative to the goals and objectives of the LTC Marketing function to ensure strategic alignment across groups.Monitors and ensures that all Medical Legal Review (MLR) processes are followed, and all LTC market programs are compliant with legal guidance and corporate policies.Implements the LTC brand strategy for products and product lines. Develops and delivers presentations as needed to commercial management and other internal groups. Monitors progress of plans and recommends adjustments, as necessary.Develops and maintains strong external relationships with key LTC stakeholders, professional associations, and LTC specific key opinion leaders.Lead day-to-day collaboration with the advertising agency of record, providing LTC strategic direction and hands-on oversight across creative development and execution to ensure LTC customer-facing campaigns are aligned with the overall brand strategy, patient-centric principles, timelines, and budget." We need to split into sentences. Note there are missing spaces after periods in some places (e.g., "...decision makersBased on insights,"). We'll handle by adding space. We'll produce list items for each distinct responsibility. Let's manually split: 1. Responsible for uncovering key LTC customer insights and identifying marketplace needs to maximize access, increase education around diagnosis and treatment, and to build a consistent approach to interact with key Long-Term Care (LTC) customers, including professional associations, pharmacy organizations, skilled nursing facilities, assisted living facilities, memory clinics and the LTC HCP treatment influencers and decision makers 2. Based on insights, lead the development and execution of LTC marketing initiatives, educational materials and resources designed to inform, and support LTC healthcare providers working in and supporting residents in LTC facilities, including physicians, pharmacists, nursing, and administrators. 3. Partner with the Director of Medical Education and KOL Strategy and Medical Affairs to coordinate the LTC speaker program plans, including speaker identification, onboarding, and ongoing management. 4. Working with key stakeholders, develop scientifically accurate, compliant, and brand-aligned LTC speaker content and materials that emphasize safety, empathy, and resident-focused storytelling. 5. Serve as the primary marketing liaison to the field teams for the LTC setting, ensuring alignment between LTC marketing initiatives and field-based LTC HCP engagement efforts designed to promote growth of the brand. 6. Directs the development of strategic LTC marketing programs for inclusion in the brand plans, determines metrics for LTC program success, and evaluates performance against metrics including contributions to the development and evolution of message strategy based upon in-depth analytics and ROI analysis. 7. Leads the LTC investments with a strong attention to detail for continuing launch excellence. 8. Manages within the established US LTC promotional budget for assigned products. 9. Represents the department as a member of cross-functional project teams providing guidance, insight, and recommendations relative to the goals and objectives of the LTC Marketing function to ensure strategic alignment across groups. 10. Monitors and ensures that all Medical Legal Review (MLR) processes are followed, and all LTC market programs are compliant with legal guidance and corporate policies. 11. Implements the LTC brand strategy for products and product lines. Develops and delivers presentations as needed to commercial management and other internal groups. Monitors progress of plans and recommends adjustments, as necessary. 12. Develops and maintains strong external relationships with key LTC stakeholders, professional associations, and LTC specific key opinion leaders. 13. Lead day-to-day collaboration with the advertising agency of record, providing LTC strategic direction and hands-on oversight across creative development and execution to ensure LTC customer-facing campaigns are aligned with the overall brand strategy, patient-centric principles, timelines, and budget. Now Qualifications: The section after "Qualifications" heading includes bullet-like lines. Text: "Qualifications BA/BS required; life sciences degree or equivalent desirable; MBA or graduate degree preferredMinimum 8 years of progressive pharmaceutical and/or biopharmaceutical commercial experienceMinimum 5 years of direct Long-term care market experience i.e., field or marketing or similar role preferredProficient in marketing and media tactics directed towards LTC HCPs and caregivers.Success with launching a brand or major indications preferredDemonstrated success in the evaluation of launch barriers and accelerators; and implementation of new initiatives, plan modifications and capturing new opportunities.Functional experience within neuroscience, psychiatry, geriatrics, or Alzheimer's disease strongly preferredStrong understanding of the promotional review process, and the legal, regulatory, and compliance requirements governing HCP engagement, speaker programs, congress activities, and pre-approval market shaping activitiesStrong organizational skills and attention to detail; ability to manage multiple programs and workstreams simultaneously with a high standard of executional qualityProven ability to collaborate effectively across functions and levels, embrace teamwork within a cross-functional environment, and lead and influence without direct authorityStrong financial acumen with the ability to manage budgets, meet financial targets, and ensure accountability across program spendExcellent communication skills — written and verbal — including the ability to present effectively to senior leadership, KOLs, and field-based teamsDemonstrated experience creating a strong, inclusive, energizing culture consistent with BMS valuesAbility to travel domestically approximately 25%, inclusive of key congresses, KOL meetings, and customer-facing engagements.Domestic travel required (~25%), inclusive of congress attendance, KOL meetings, and field engagement. We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply again." We need to split into list items. There's duplicate travel line; we can combine or keep one. Let's split by sentences (though many are missing spaces). We'll manually separate: - BA/BS required; life sciences degree or equivalent desirable; MBA or graduate degree preferred - Minimum 8 years of progressive pharmaceutical and/or biopharmaceutical commercial experience - Minimum 5 years of direct Long-term care market experience i.e., field or marketing or similar role preferred - Proficient in marketing and media tactics directed towards LTC HCPs and caregivers. - Success with launching a brand or major indications preferred - Demonstrated success in the evaluation of launch barriers and acceler