Director, GTM Marketing - Measurement

About

InMarket has been the leader in 360-degree consumer intelligence and real-time activation since 2010. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.*

Responsibilities

• Own the End-to-End GTM Marketing Strategy for Measurement
• Develop and lead the comprehensive GTM strategy aligned to Measurement revenue goals
• Translate business objectives into clear quarterly marketing priorities and execution plans
• Own positioning, packaging, differentiation, and commercialization strategy
• Drive disciplined launch execution across pre-launch, launch, and in-market phases
• Ensure all marketing investments ladder directly to business impact
• Partner Deeply with the GM and Sales Leadership
• Serve as strategic marketing partner to the GM of Measurement
• Align on growth targets, market priorities, and competitive strategy
• Collaborate with Sales leadership to align marketing support to pipeline needs
• Identify gaps in seller readiness, positioning, or proof and proactively address them
• Participate in key business reviews and revenue discussions
• Orchestrate Cross-Functional Marketing Execution
• Align and prioritize shared marketing resources in support of Measurement growth
• Drive alignment across hub-and-spoke teams in a matrix organization
• Drive Pipeline and Performance Accountability
• Own marketing pipeline contribution targets for Measurement
• Define and track KPIs tied to awareness, engagement, pipeline, and revenue influence
• Review performance regularly with the GM and Sales leadership
• Adjust strategy and allocation based on performance insights
• Elevate Market Position and Thought Leadership
• Define the strategic narrative for Measurement in partnership with Brand & Communications
• Shape research, insights, and content priorities to support key story pillars
• Ensure PR and thought leadership efforts reinforce business differentiation
• Identify opportunities to influence category conversations

Qualifications

• 12+ years of experience in GTM leadership, Product Marketing, or business-line marketing
• Proven track record owning marketing for a revenue-generating business or division
• Experience partnering directly with GMs and Sales leaders
• Strong background in measurement, ad tech, martech, SaaS, or data-driven B2B environments
• Demonstrated success driving pipeline growth and commercialization impact
• Experience operating in a matrixed organization
• Strong executive presence and cross-functional leadership skills

Skills

• Business-first mindset with marketing expertise
• Highly accountable and outcome-oriented
• Decisive and comfortable operating with speed
• Strong collaborator who can align diverse stakeholders
• Data-driven with a bias toward action

Benefits

• Competitive salary
• Stock options
• Flexible vacation
• Medical, dental, and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (within reason)
• Talented co-workers and management
• Agile Development Program (For continued learning/professional development)
• Paid Parental Leave