Director, Marketing - GTM

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Responsibilities

• Coordinate the seamless execution of comprehensive go-to-market strategies from ideation through to launch, aligning all internal operations for retail wireless brands.
• Facilitate high-level cross-departmental collaboration across product, marketing, finance, IT, and customer support to ensure cohesive product and offer rollouts.
• Manage daily operational requirements, proactively resolving cross-functional bottlenecks to ensure reliable delivery in a high-stakes retail environment.
• Establish, track, and report on modern KPIs and operational metrics, using data-driven insights to optimize team productivity and program scalability.
• Build and lead an integrated, performance-based GTM and local merchandising shared service team that supports multi-brand wireless operations.
• Leverage generative AI and modern marketing automation tools to design efficient, scalable GTM workflows that improve speed-to-market.

Requirements

Core Skills and Competencies

• Critical experience leading high-level, cross-functional go-to-market strategies, operational rollouts, and enterprise-scale team management.
• Deep functional expertise in digital product marketing, online customer conversion mechanics, and performance marketing analytics.
• Polished executive presence with the ability to build trust and communicate effectively with senior leadership and diverse cross-functional stakeholders.
• Strong AI literacy and application skills, demonstrating the ability to integrate advanced AI technologies to streamline marketing execution and optimize operational workflows.
• A collaborative and empowering leadership style that attracts, develops, and retains strong talent while creating clear paths for organizational growth.
• Growth-oriented mindset of curiosity, pride, adventure, and winning that aligns with core organizational values in a fast-paced, disruptive market.

Minimum Requirements

• Bachelor’s Degree in Business, Marketing, or a related field.
• 10 years of experience in high-level GTM leadership.
• At least 5 years of experience with:
  • Digital product marketing and online customer conversion mechanics.
  • Complex cross-functional GTM project coordination and workflow systems.
  • Designing, monitoring, and reporting on operational performance metrics and KPIs.

Additional Qualifications

• Master of Business Administration (MBA) or equivalent advanced business degree.

Pay

Compensation: $185,000.00/Year - $225,000.00/Year

Benefits

• Versatile health perks, including flexible spending accounts and HSA.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Career opportunities.
• Flexible time away plan.

EchoStar Benefits

Candidates must be willing to participate in at least one in-person interview and successfully complete a pre-employment screen, which may include a drug test and DMV check.