Director, Product Marketing, GTM Strategy

Who You Are

You're equal parts strategist, storyteller, operator, and builder. You love turning complex products into simple customer stories that help sales teams win. You think beyond launches—you think about commercialization, adoption, pipeline, and revenue. You understand that great product marketing isn't about creating more assets. It's about building systems. You've partnered closely with Product, Sales, Enablement, Marketing, Customer Success, and executive leadership to define positioning, create value messaging, develop repeatable sales motions, and improve how products reach the market. You're comfortable creating the strategy yourself while also building the playbooks, messaging, presentations, and processes needed to make it real. Most importantly, you're excited about building a function that doesn't exist today.

Your Experience

• 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS.
• Experience building commercialization, product marketing, or GTM programs from the ground up.
• Strong expertise in positioning, messaging, value frameworks, and sales enablement.
• Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing.
• Proven ability to translate product innovation into commercial success.
• Experience creating repeatable GTM operating models and launch processes.
• Excellent executive communication and storytelling skills.
• Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology.
• A builder's mindset—you enjoy creating structure where none exists and scaling teams over time.