Director, Growth Marketing

About The Role

This role is responsible for executing the marketing programs that ensure sufficient stage 1 opportunities are identified to achieve annual bookings goals. This person will deliver year over year pipeline growth by designing and directing the execution of marketing programs using a data-driven approach to assess and realign programs to deliver revenue targets.

Responsibilities

• Design and direct the execution of marketing programs to deliver revenue targets.
• Utilize a modern, current, and relevant digital strategy to engage core audience and deliver annual growth goals.
• Direct and empower the growth marketing team to develop and execute programs that increase brand awareness, improve market perception, and deliver lead conversions to support pipeline development in core industry segments.
• Leverage data and cohort analysis to improve targeting and conversion (e.g., TAM, intent marketing).
• Manage efficiency of spend to execute marketing programs that support revenue and growth objectives including new logo and customer x-selling/up-selling.
• Present monthly deep dive reviews of marketing performance and business impact to the Marketing Leadership Team.

Requirements

• Proven track record of leading demand generation for successful, high-growth B2B software organizations with complex sales cycles (i.e. supply chain, enterprise ERP).
• Knowledgeable in supply chain planning and understanding the challenges clients face.
• Experience managing marketing budgets, funnel performance, and forecasts to achieve new sales and revenue growth goals.
• Demonstrated experience as a people manager, prioritizing activities, inspiring teams, and keeping the team on task to achieve goals.
• Experience with marketing automation and intent tools.