Director, Growth

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP). SUMMARYThe Director, Growth is responsible for owning and advancing Butler/Till’s priority growth verticals (e.g., Healthcare, Local-at-Scale) by defining go-to-market strategy, building senior-level relationships, and driving qualified pipeline. This role serves as a category expert and primary external voice, translating market intelligence into actionable strategy, thought leadership, and measurable business impact. Acting as a bridge between strategy and execution, this individual develops the playbooks, infrastructure, and cross-functional alignment needed to position Butler/Till as a competitive partner while scaling repeatable growth models across the organization. KEY OUTCOMES & RESPONSIBILITIESKey Outcome: Define and scale vertical go-to-market strategyKey Responsibilities:Own and continuously evolve the GTM strategy across priority vertical(s), including target audiences, messaging, and priority accountsBuild and maintain scalable playbooks (personas, positioning, case studies, and proof points)Translate market intelligence and category insights into clear, differentiated positioningPartner with Growth and Marketing to align strategy with campaigns, content, and pipeline focus Key Outcome: Drive measurable pipeline and growth impactKey Responsibilities:Own contribution to qualified pipeline aligned to agency growth prioritiesIdentify, source, and engage high-value target accounts to build sustained opportunity flowBuild and nurture senior-level relationships to open doors and accelerate opportunity progressionDefine, track, and optimize success metrics (pipeline quality, conversion, account penetration) Key Outcome: Build and operationalize repeatable growth modelsKey Responsibilities:Develop and scale repeatable GTM frameworks that extend beyond the individual roleTranslate strategy into practical tools, processes, and ways of working across teamsIdentify gaps in capabilities, positioning, or process and drive cross-functional solutionsCodify and share best practices to improve overall new business effectiveness Key Outcome: Establish market presence and influence enterprise strategyKey Responsibilities:Serve as the internal and external voice of the vertical, aligning teams on positioning and opportunityRepresent Butler/Till in industry events, partnerships, and thought leadership initiativesBuild relationships with key industry stakeholders to strengthen credibility and visibilityAct as a strategic advisor to leadership, influencing investment, prioritization, and growth strategy Other Responsibilities: Additional accountabilities and tasks may be assigned by leader/management to contribute to overall team and agency success QUALIFICATIONS10+ years of experience in multi-location, franchise, or local-at-scale marketing, media, or business development; agency, brand, or publisher sideDeep fluency across the Local-at-scale spectrum: national franchise systems, multi-location enterprises, and dealer/distributor networks (not single-location/independent franchisee work)Proven track record of building senior relationships and opening doors at national brands with local executionStrong strategic communicator; able to translate Butler/Till’s capabilities into Local-specific value across corporate and field marketing audiencesWorking knowledge of the mechanics that make Local hard: co-op funding, brand-vs-local tension, multi-location attribution, and field enablementComfortable operating without a quota; motivated by category ownership and relationship outcomes, not just closed revenueCollaborative by instinct; works well across marketing, growth, and leadership without siloingExisting Local/franchise network is a plus; ability to build one quickly is the minimum CORE COMPETENCIESCUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clientsCOLLABORATIVE: Working with teams and across the organization with easeOWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstanceRESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitmentsDISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting TRAVEL REQUIREMENTSAll employees, regardless of role or geographic location, are required to attend onboarding in person during their first week of employment and annually for the Shareholder’s Summit held each June. For the Director, Growth, regular and frequent travel is an essential job function and will be required to support business development objectives and organizational initiatives, including quarterly leadership development training, key meetings and events, visits to Agency headquarters, industry conferences, trade shows, prospective client meetings, networking events, and other strategic growth activities. WORK ENVIORNMENT & PHYSICAL DEMANDSThe work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate (i.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions. COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGINGOur dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work. EEO DISCLAIMERButler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. COMPENSATIONButler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $92,000 - $145,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.