Director, Global Commercial Content Ecosystem

Enterprise Content Operations Strategy & Vision

Define and own the enterprise strategy and vision for the upstream content ecosystem (MLR, DAM, CAT, and integrations).

Ensure platforms collectively enable:

• Modular content reuse and scalability.
• Accelerated speed-to-market.
• Regulatory compliance and audit readiness.
• Seamless, user-centric experiences.

Establish DAM as the single source of truth and ensure ecosystem-wide alignment with end users.

Partner with senior leadership to align platform strategy with broader digital, marketing, and business objectives.

Roadmap Ownership & Value Realization

Own commercial roadmap for continuous improvement.

Balance strategic transformation with operational priorities.

Define and track enterprise KPIs, including:

• Adoption and engagement.
• Cycle time reduction (e.g., MLR review timelines).
• Content reuse and efficiency gains.
• Reduction in manual processes and duplication.
• Identify and prioritize innovation opportunities to meet commercial needs (e.g., AI-enabled workflows, automation, intelligent metadata).

Governance, Compliance & Operating Model

Establish and enforce enterprise governance frameworks across platforms, including:

• Role-based capabilities and permissions.
• Workflow standardization and controls.
• Metadata and taxonomy discipline.

Ensure platforms embed compliance by design, minimizing reliance on manual processes.

Partner with Legal, Regulatory, and Compliance stakeholders to ensure alignment with evolving requirements.

Platform Adoption & Continuous Improvement

Maintain accountability for end-to-end platform performance across the ecosystem from business perspective.

Monitor:

• System adoption and utilization.
• Workflow efficiency and bottlenecks.
• Metadata quality and integrity.

Lead a structured continuous improvement program, driving:

• Platform enhancements.
• Process optimization.
• Integration maturity.

Translate insights into actionable improvements that deliver measurable business value.

Vendor and IT Partnership

Serve as the primary business stakeholder representing content operations requirements and priorities.

Partner with IT to ensure:

• Scalable, secure, and stable platform architecture.
• Effective translation of business requirements.
• Timely delivery of releases and enhancements.

Drive accountability across internal and external partners for performance and outcomes.

Team Leadership & Organizational Enablement

Lead and develop a team of business process owners and/or operational specialists.

Provide strategic direction and prioritization, while delegating executional responsibilities.

Build organizational capability in:

• Platform utilization.
• Content operations best practices.
• Change management and adoption.

Champion a product mindset across the team and broader organization.

Metadata & Ecosystem Alignment

Ensure alignment of platforms with enterprise metadata and taxonomy frameworks.

Oversee the integrity and flow of content and metadata across systems.

Enable robust reporting and analytics through structured, governed data.

Partner with IT team to evolve the content data model and integration strategy.