Director, Finance GTM
About G2 - The Company
G2 is the world's largest and most trusted software marketplace. When you join G2, you're joining the industry's leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence. And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
About G2 - Our People
At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
About The Role
Reporting to the VP of FP&A, the Director, Finance - GTM is the finance partner to the GTM organization, including G2’s President - GTM, Chief Marketing Officer, SVP - GTM Strategy & Operations, and Sales Leadership. This role owns subscription revenue and ARR forecasting for the Marketing & Data Solutions business, sales capacity planning and forecasting, deal economics support, and partners on Marketing ROI analysis and spend/investment allocation. Partnering closely day-to-day with these leadership members, the role ensures targets are data-driven, achievable, and aligned to the revenue plan, and brings forward-looking financial insight to sales investment decisions to optimize financial outcomes and growth for G2.
What Can Help Your Application Stand Out
- B2B SaaS or marketplace experience across multiple pricing models (subscription, usage-based, freemium-to-paid).
- Proven use of AI, automation, or advanced analytics to improve efficiency and decision-making.
- Proficiency in ERP and BI tools (Intacct, Looker, or similar) and CRM (Salesforce).
- Exceptional written and verbal communication; ability to distill complex analyses into executive-ready insights; ability to act as “CFO” and “COO” with internal business partners.
Minimum Qualifications
- 7+ years of progressive experience in FP&A, revenue finance, strategic planning and analysis, consulting, banking, or related fields.
- Strong expertise in revenue modeling, ARR analysis, sales capacity planning, and unit economics.
- Track record of partnering with GTM/Marketing/Revenue Operations in fast-paced, high-growth environments.