Director, Field Marketing Neurology Referrers

About the role

This leader will oversee regional and local field marketing efforts that drive demand generation and strengthen alignment between sales, marketing, and other internal stakeholders. The role will translate field insights into actionable brand strategy while ensuring compliant execution across multiple markets and programs. It is a highly cross-functional position that combines team leadership, campaign execution, and performance tracking in a regulated environment.

Responsibilities

• Manage and mentor a team of Regional Field Marketing Managers
• Plan and execute regional and local demand generation initiatives
• Partner with sales to develop aligned go-to-market plans
• Design and track KPIs for regional marketing execution
• Collaborate to develop tailored marketing materials and programming
• Integrate field insights into brand strategy and planning
• Ensure compliance across field marketing activities
• Coordinate presence at regional and local marketing events
• Refer customer inquiries to appropriate departments
• Own metrics for local activities and demand generation goals

Qualifications

• Bachelor’s degree in a relevant field; MBA preferred
• 10+ years of marketing experience, with a focus on product launch and brand management
• Experience with complex diagnostics or MedTech launches
• Strong ethical leadership and team management skills
• Strategic thinker with financial acumen and communication skills
• Proficient in managing complex projects with multiple stakeholders
• Willingness to travel 50% of the time

Pay

$176,000 – $264,000 annually

Benefits

• Medical, dental, and vision insurance
• Paid time off
• 401(k) plan with contributions
• Life, disability, and accident insurance
• Tuition reimbursement for continued education