Director, Field Marketing; Demand Generation – NorAm Banking

Responsibilities

• Serve as the strategic demand generation lead for the North American banking segment, acting as the 'virtual CMO'
• Design and execute multi-channel marketing campaigns with an emphasis on demand generation and field marketing
• Own the marketing-sourced pipeline goals and manage the marketing budget to meet these targets
• Advocate for AI implementations that enhance lead generation strategies, including predictive lead scoring and account prioritization
• Apply Account-Based Marketing (ABM) approaches to prioritize campaign targeting for key accounts
• Collaborate with NorAm Sales leadership and internal stakeholders to align on marketing and sales initiatives
• Create messaging strategies and content for various marketing channels and partner with events teams to ensure effective execution of tradeshows and other customer events

Qualifications

• 10+ years of B2B technology marketing experience, with a focus on strategic influence over direct authority
• Deep knowledge of the B2B technology complex selling environment and relationship building in that space
• Experience in retail and consumer banking software is preferred, along with familiarity in its competitive and regulatory landscape
• Strong creative communication and problem-solving skills
• Proven ability to measure and optimize marketing performance metrics for ROI in a corporate environment
• Expertise in leveraging GenAI for content development and personalized marketing tactics
• Outstanding writing and presentation skills, and a passionate approach to technology and creativity
• Bachelor's degree in marketing or related field

Benefits

• Inclusive culture reflecting core values of ownership, customer delight, and mutual respect
• Opportunities for professional growth and development tailored to unique strengths
• Highly competitive compensation and rewards programs to recognize employee contributions
• A people-first work environment that promotes work/life balance and fosters community through social events and resource groups

Pay

$115,500 – $181,500 annually

Schedule

Remote - US based candidates only, no visa sponsorship available