Director of Demand Generation, ABM and Marketing Operations

About the role

The Director of Demand Generation, ABM, and Marketing Operations at Knox is responsible for driving awareness, interest, and pipeline generation across the full customer journey. This role sets demand and ABM strategy while staying hands-on in execution, especially early on. The primary mandate is measurable sales-aligned pipeline.

Responsibilities

• Own demand generation strategy with a primary focus on pipeline creation and revenue impact, not lead volume
• Design, execute, and scale digital-first demand programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels
• Build and manage demand generation budgets with continuous ROI tracking and reallocation based on performance
• Consistently meet or exceed pipeline targets; report results and learnings to the executive team
• Build and iterate on tiered ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees
• Leverage intent signals and first-party data to prioritize accounts and personalize outreach at scale
• Support long, complex buying cycles typical in federal and regulated markets

Requirements

• 5+ years of B2B demand generation experience in SaaS or complex, technical products
• Proven track record generating sales-aligned pipeline through digital demand and ABM programs
• Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing
• Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results
• Hands-on experience with marketing operations and martech: attribution, lead scoring, routing, CRM integration, and marketing automation

Hiring Requirement

This position requires U.S. citizenship due to the nature of our work with federal government clients and compliance with applicable regulations. Candidates must be able to provide documentation verifying sole U.S. citizenship status as part of the background check process. Any offer of employment is contingent upon the successful completion of all required pre-employment screenings, including a background check, in accordance with applicable laws and government contract requirements.

Benefits & Perks

• Competitive employee benefits package including Medical, Dental, Vision, Life & Disability, unlimited PEO, and an employee funded 401k plan

Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.